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QAS for Utilities - The Contact Data Management Challenge

QAS for Utilities - The contact data management challenge

Whatever area of the utilities market you are in today's current economy means data management is crucial. You must deliver a customer experience that exceeds expectations and which enables you to stay ahead in a competitive market.

Navigate through the tabs below to read how we can help your utilities data challenge. Call us free on 0800 197 7920 alternatively email us.

The foundation of a data quality strategy is a management of customer name and address data. Ongoing accuracy and validation ensures strong customer relationships and allows you the ability to cross and up-sell.

Energy and water businesses are being transformed by the combined challenges of consolidation and competition and by the need to maintain a single customer view.

"Poor customer service is the main reason customers choose to switch companies"

Tim Ferguson, Silicon.com, 2007

Our capture products QAS Pro and Pro Web allows your data capture process to be more effective, freeing up your time for further customer core activity. Working for a CDM strategy with Experian QAS will allow you to:

  • capture, validate and suppress contact name and address details quickly and accurately
  • return gas and electricity meter numbers at point of capture
  • deliver bills and other mailings to the correct address
  • maintain accurate data with monthly updates and regular cleaning
  • transfer customer details from alternative suppliers

Customer Profiling

You will be aware that it is crucial not only to win new customers, but to retain the loyalty of existing ones. This can be achieved my appropriately targeting and profiling your customer base.

Having access to Names, Business and Utilities data and DataPlus sets, will result in proactive targeting with predictive intelligence.

  • Use segmentation to drive sales and marketing activity
  • Understand your customer with lifestyle and Geodemographic profiling
  • Predict customer behaviours
  • Ensure intelligent strategies

To read more about our capture, clean and enchance product ranges in more detail, visit our dedicated product pages.

You can call us free and direct on 0800 197 7920 . Or email us.


You will be aware of the difficulties utility providers are facing today. Increased costs and prices, rising competition and emerging environmental and regulatory pressures mean that conventional business strategies are under pressure.

The challenging landscape means that controlling costs whilst simultaneously providing high customer service is paramount.

So what encompasses the challenges the utility market faces?

Retention:

  • "More than 4 million people switched their electricity or gas supplier in 2006" (Ofgem), with competitive strategies undoubtedly causing this to increase.
  • Poor customer service and/or experience can cause this customer churn.

Differentiation:

  • There is little effective product or brand differentiation within the utility industry. Therefore there is a demand to provide over and above your competitors.
  • Competitive price cutting differentiates you in the eye of the customer so, make sure you can manage operational costs through effective contact data management processes.

Data challenge:

  • Poor data quality can hinder your understanding of your customer and their property. For example, do your customers have double glazing? What is their water usage? What are their individual payment history and credit ratings?

Having a proactive data strategy can help you confront these operational challenges, allowing you to hold and monitor vital information, reduce costs and improve efficiencies.

To find out more on our contact data management (CDM) solutions, visit our CDM page.

You can also hear from Stuart Johnston, in our interactive CDM video. Click to play
Alternatively, call us free on 0800 197 7920 , or email us direct.


Top priorities for the utilities sector

With the increase of challenges faced within the utilities sector, 2 key priorities can be identified and tackled with Experian QAS

1) Online energy savings
Your customers will be taking the time to look for a competitive deal, using comparative, methods to get the best price and package for them. These comparison tactics will often take place online, meaning that driving new and existing customers to your website will be increasing important for you.

If you're looking to encourage people to your website, you will need to make their online experience engaging, easy and user friendly. Improving the customer experience whilst demonstrating your services effectively can be made possible through Experian QAS online solutions.

2) Smart metering
There's been a lot of talk around the introduction of the smart meters for a more intelligent and customer friendly estimation reading. To achieve a successful national rollout, business processes and the information you have on your customers must be taken into account.

To identify your customers accurately, you will need full confidence that your data is correct. From correct address details to ensure the successful installation of smart meters through to having a complete record of your customer, including additional information like MPRN, MPAN and telephone numbers.


To aid your data and operational challenges, Experian QAS have a vast, developed and experienced relationship with longstanding and global Enterprise Partners and System Integrators.

We have brilliant relationships with IBM, Accenture and Axon for example as well as accredited associations with SAP, Microsoft and Oracle.

Being service and solution focussed is critical to businesses within the utility sector. Building long term strategies and focused and tailored investment plans is fundamental to maintain a competitive advantage.

You can utilise and learn from the historical experience and testing business applications that system integrators can bring to a one off project or long term objective.

Our affiliation with big market players such as IBM and Accenture can only bring positive elements to your contact data strategies.

Visit our Systems Integrators page for more information.

Alternatively browse our partners and our Enterprise applications partners.

Call us direct on 0800 197 7920 or email us.


"Thanks to QAS, we have seen an impressive reduction in the number of properties that our Field Sales representatives are unable to locate, due to missing sub-premise information. This is fantastic as it means there has been a reduction in customer leakage levels."

Eddie Edwards, Data Manager Centrica

Our customer base includes large names including Centrica, United Utilities, South West Water Plc and Scottish & Southern Energy.

Read our case studies below:

Centrica

Under the Centrica umbrella, British Gas undertook one of the largest CRM migration projects of its time. Experian QAS' point of capture address validation tool, QAS Pro was chosen to help this migration. "Thanks to Experian QAS, we have seen an impressive number of properties that our Field Sales representatives are unable to locate due to missing sub-premise information. This is a fantastic as it means there has been a reduction in customer leakage levels."

Download 82 KB
Sutton and East Surrey Water
Sutton and East Surrey Water Plc is an independent supplier of water. Its catchment area spans an area 332 miles square, containing more than 630,000 people."Experian QAS software will supply us with a much needed method of efficiently updating, validating, and maintaining the integrity and concurrency of our address information."
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Wales and West Utilities

Wales & West Utilities is a leading gas distribution business, who operates, maintains and develops this network and also provides a gas emergency service. QAS Pro integrates seamlessly within their SAP CRM solution and enables it to validate new addresses. In addition, QAS Batch was deployed to help it verify addresses for emergency call-outs to domestic consumers.

Download 138 KB

To support our product offerings, solutions and strategies within the utilities industry, we have a number of dedicated resources.

Our resource centre includes research downloads, interactive software demos, free and online trials, webinars and podcasts, and a dedicated Utilities product brochure.

Click the links below to take you to our various resources:

If you would like to speak to someone direct, please call us free on 0800 197 7920 , complete our online form or email us


"When evaluating solutions to help us cut back fraud, Experian was the clear favourite. We were impressed by the volume of data that Authenticate uses to prove identity and highlight fraudulent transactions. Since using the product, we have seen a noticeable reduction in time spent on fraud and as such our ordering process is much slicker. It makes me feel sorry for other retailers not using Experian."

Kyle Heywood, Website Manager, Beaverbrooks Jewellers

Download our retail customer case studies:

Virginia Hayward
Ensuring hampers reach the correct destination with QAS Pro On Demand. “We are one of the biggest hamper suppliers in the UK, and to maintain that level of service, QAS Pro On Demand is crucial.”
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Grosvenor
Experian provides Grosvenor Casinos with its online Authenticate service, enabling them to validate the identity of customers at the casino door in real-time, with no need for paper-based proofs. "Authenticate has proved invaluable in enabling us to improve our understanding of the customers we have using our casinos."
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Direct Wines
"Direct Wines is the largest operator of wine clubs in the world. Address management is critical to the company. QAS Pro is an integral part of the Direct Wines application. From the caller's point of view, there is no longer any need to give the full postal address, which makes the call quicker."
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