In the current market nothing is more important than maintaining a positive and strong relationship with your existing customers. By keeping track of every step of the customer's journey and by building detailed customer profiles, a Single Customer View can be achieved.
Improving communication for a Single Customer View
A Single Customer View can be achieved through accurate customer data and analysis, leading to more targeted marketing.
Experian QAS can assist you to bring all data management processes in-house, to create a fully automated contact data management (CDM) strategy that facilitates a single customer view.
A contact record detailing such information as historical spending habits and behaviours,enables Marketing to build a true picture. This approach will help your business to target customers more effectively, help identify new customers, and prevent your marketing message from being diluted.
How can we help?
Our data quality tools can help manage how you view your customers
Take advantage of our QAS Professional Services to review and analyse your records and highlight any gaps in your database.
Ensure smooth online procedures and customer satisfaction
The use of e-Tickets are increasing. Travellers are using online platforms for checking in and managing their trip meaning that on multi-layered paper tickets are becoming redundant.
To ensure smooth online procedures, sufficient accuracy levels, and efficient capture of contact details appropriate solutions need to be in place.
Email addresses also need to be captured correctly on these online forms.
How can we help?
We can offer QAS Email Validate as way to ensure that email records are correct at point of entry. Using QAS Email validate can help you
Visit our QAS Email Validate page to read more. We also offer a bulk email data cleaning solution with QAS Email Clean
Perform an email validation check yourself
First class customer service
Providing excellent customer service is vital to ensure revenue continues to grow. With us you can keep in contact with your most valued customers.
You can append your customer data against our DataPlus Sets. They provide additional information on your contacts allowing for analysis, profiling and segmentation.
Managing costs is also important. Clients can ensure effective marketing by building profiles of their customers, using socio demographic data in Mosaic data supplied by Experian
Mosaic UK is a dataset sourced from Experian that relates demographic data to postcodes. This reveals information about the likely background, needs and concerns of customers, based on their postcode. Mosaic UK will allow you to analyse your customer base and establish the best marketing approach.
Resources for the Travel & Tourism sectors
support