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Data Integrity Challenge - QAS for Retail

QAS for Retail - Data integrity challenge

Data integrity is a challenge for the retail sector, as contact data is collected from multiple touch points such as call centres, application forms, store loyalty cards, within a branch or via a website. Therefore only the most well managed and innovative organisations can succeed and thrive in today's economic climate.

Find out how to manage this data integrity.

"When evaluating solutions to help us cut back fraud, Experian was the clear favourite. We were impressed by the volume of data that Authenticate uses to prove identity and highlight fraudulent transactions. Since using the product, we have seen a noticeable reduction in time spent on fraud and as such our ordering process is much slicker. It makes me feel sorry for other retailers not using Experian."

Kyle Heywood, Website Manager, Beaverbrooks Jewellers

Download our retail customer case studies:


Red Letter Days

Red Letter Days is the UK’s leading experience gift company, owned by entrepreneurs Peter Jones and Theo Paphitis. Founded in 1989, Red Letter Days offers hundreds of imaginative, indulgent and adventurous experiences, perfect to share with partners, friends and family. The company also specialises in offering reward and recognition solutions to forward-thinking organisations who want to motivate, captivate and engage their teams and clients. The company was also the first carbon-neutral experience company, offsetting the carbon emissions on all experiences.

Read full case study


Virginia Hayward

Ensuring hampers reach the correct destination with QAS Pro On Demand. “We are one of the biggest hamper suppliers in the UK, and to maintain that level of service, QAS Pro On Demand is crucial.”

Read full case study

Creating a Single Customer View

Having a Single Customer View of prospects and customers enables effective, intelligent and targeted marketing. This leads to higher response rates, the ability to up-sell, cross-sell and encourage repeat business.

Our software helps you keep data integrity through the collection, maintenance and use accurate of your contact data, however it enters your business.

Correct data from the start - QAS Pro and QAS Pro Web

However you choose to collect contact data, QAS Pro will ensure it is accurate, saving 80% of the keystrokes needed to record a full address, and allow you to work towards achieving a Single Customer View

QAS Pro Web works in the same way for online contact data collection.

Keep data up to date - QAS Batch

QAS Batch with Suppression allows you to:

  • clean and verify data by matching it against deceased, goneaway and movers files
  • suppress those subscribed to preference services for data integrity
  • enhancing your data for effective profiling and segmentation

Through suppression, lost revenue and a negative perception is avoided, whilst keeping you in touch with your most valuable customers.

Prevent duplicate contact records - QAS Match

QAS Match works by searching your database for duplicate contacts. Exact or similar records will be returned. You can then amend that existing record to avoid risking duplicate records.

QAS Match help you:

  • create a single customer view
  • reduce wasted resources
  • minimise customer dissatisfaction

Age and identity verification

Experian's electronic identity management solutions provide age and identity verification. Giving you the ability to instantly verify a name, address and date of birth by accessing a wide range of data sources. This removes the need for paper based checks which can cause a disruption to online sales, helps streamline the application process and highlights any fraudulent activity.

'Under 18s - how are you checking them out?' - Download our information sheet

"Criminal activity cost UK retailers over £2bn in 2007" - British Retail Consortium

Retailers must look to invest in systems and solutions that will combat fraud and loss through verifying customer existence and loyalty.

Verification checks need to be consistent throughout all used channels, such as online, in-store and over the phone.

Electronic identity management from Experian Authentication solutions from Experian use electronic identity verification to prove that a customer is who they say they are and offer the following benefits:

  • the verification of transactions
  • a reduction in the possibility of chargeback's incurred through fraudulent activity
  • the validation of a persons details during item returns - reducing stock shrinkage
  • compliance with AML, JMLSG and KYC regulations

Retail Fraud Forum 2010
The retail business case for ID checking, from our Electronic identity for retail expert


If you would like more details on this video presentation, contact us on 0800 197 7920 or email today.


Enhance your contact information for multi-channel retail with additional data

Enhance the information you already hold on a contact. Our data sets such as lifestyle data, grid reference data and names data help:

  • create and send targeted marketing campaigns
  • improve response rates and repeat business
  • carry out profiling and customer analysis

QAS Nearest enhances your online presence with store finder functionality. We are also able to support your store planning needs using Grid Reference and Not Yet Built datasets.

Data integrity for HR efficiencies

High staff turnover levels, busy seasonal recruitment periods and the prospect of employee theft, as well as data protection and human resource legislation compliance, means accurate data on employees is crucial.

QAS Pro can deliver efficiencies and cost savings in database entry and payroll processes with quick and accurate data capture.

According to the British Retail Consortium, 53% of retail losses are a result of employee theft. Authentication solutions from Experian offer confidence in the identities of your employees.


Our global retail partners

Experian QAS works with global retail software providers and system integrators to deliver accurate capture, suppression and enhancement data solutions.

"QAS offer excellent functionality in a comprehensive range of address management products. We are pleased to partner with them to provide this vitally important facility for our clients ensuring fast and accurate capture of addresses with their orders."

David O'Byrne, Director at Sanderson

"Through our relationship with companies like QAS we are able to provide our clients with the most comprehensive solutions for their retail enterprise."

Ian Miller, Enterprise Product Manager, BT Expedite

Retail partners include BT Expedite, Maginus, Torex Retail and Sanderson, as well as global Enterprise applications such as SAP and Oracle


Data integrity resources



Software, data and services from Experian QAS