Having confidence in your contact data

The products provided by Experian QAS will enable an effective Contact Data Management (CDM) strategy which can ensure that you collect, manage and maintain your customer details correctly, helping you deliver smarter marketing.

How we can help

Our products, which can be tailored to the leisure industry, will improve the efficiency and effectiveness of database administration by:

• Collecting accurate data through all touchpoints


QAS Pro - software to collect address details accurately
QAS Pro Web - quick address collection for online forms
QAS Email Validate - check the validity of email address as you collect them

• Maintaining your data by cleaning and standardising your database


QAS Batch - database cleaning software

• Suppressing your database to comply with preference services


QAS Batch with Suppression - identify and remove unwanted records from your database

• Enhancing your contact records with profiling information for effective analysis and targeting


Additional data - enhance your data with additional data sets

Single customer view

Accurate customer information is vital to building valuable relationships, and data integrity is the key to building a complete view of your customers over time.

Achieving a Single Customer View will allow for a complete understanding of your contact data.

Collect accurate contact data

Whether it is for ticket selling or membership sign-up, QAS Pro and QAS Pro Web allow accurate capture of address data over the phone, in written form, face-to-face or via your website.
This means:

• 80% less key strokes required to record a contacts full address
• departments minimise inaccuracies and duplicates
• you are working to achieve a Single Customer View

Keep data clean

QAS Batch gives the confidence that data shared between departments is standardised, complete and up to date. This ensures valuable marketing budget and time are not wasted contacting people who can't or won't respond.

Validate your emails

Get email addresses right from the start with QAS Email Validate. This facilitates:

• higher form completion rates
• accurate email marketing of special offers or promotions

Prevent duplicate customer records

QAS Unify is used to prevent duplicate records from entering your database in real-time and allows you to identify and merge duplicate contact records in bulk.
These de-duplication tools will:

• let you work towards a single customer view
• ensure accurate decision making
• avoid wasted costs

Mapping your customer journey

Profiling your customers and mapping their journey means effective and targeted marketing communications and an advantage over competitors.

Our DataPlus sets work with QAS Pro and QAS Batch to improve your knowledge of your target market. Understanding your contact's needs through segmentation and profiling will allow you to better target your customer and prospect base.

As well as residential and international address data, we have over 60 QAS DataPlus sets to enhance your contact data, including:

• Mailsort codes for you to benefit from Royal Mail's Mailsort discounts when sending out any communication over 4000 items
• Grid reference data, supplied by Ordnance Survey, allowing you to choose to market to any specific area correctly
• Lifestyle data, such as Mosaic data provided by Experian, enhances your knowledge of contact lifestyles, so you can map your customers and target accordingly

Mosaic UK is a dataset sourced from Experian that relates demographic data to postcodes. This reveals information about the likely background, needs and concerns of customers, based on their postcode. Mosaic UK will allow you to analyse your customer base and establish the best marketing approach.

Ensure smooth online procedures and customer satisfaction

The use of e-Tickets are increasing. Travellers are using online platforms for checking in and managing their trip meaning that on multi-layered paper tickets are becoming redundant.

To ensure smooth online procedures, sufficient accuracy levels, and efficient capture of contact details appropriate solutions need to be in place.

Email addresses also need to be captured correctly on these online forms.

How can we help?

We can offer QAS Email Validate as way to ensure that email records are correct at point of entry. Using QAS Email validate can help you

• boost contact form completion rates
• reduce costs and effort wasted on manually resolving invalid email addresses
• protect brand image and improve customer service
• improve email marketing effectiveness and increase campaign conversion
• maintain the integrity of your contact database

Visit our QAS Email Validate page to read more. We also offer a bulk email data cleaning solution with QAS Email Clean

Perform an email validation check yourself

Customer testimonial from the leisure industry

"When we were selecting a software partner, Experian QAS won hands down in terms of technical support, professionalism and service."

We can now be confident that the tickets we issue will reach the right person at the right address. We have also seen a 7% uplift in data quality since using QAS Batch, with 97% of the records now being accurate enough to mail to."

Mike Fountain, Marketing Database Manager, Leger Holidays.

• Download the Leger Holiday's Case study

Resources for smarter marketing

• Download our QAS for Leisure brochure 'Is your contact database accurate and up to date?'
  
  

  PDF 3.3 MB

• Download our Experian Mosaic UK brochure 'Optimise the value of your customers and locations, now and in the future'
  
  

  PDF 1.44 MB

• To see our products in action, visit our product demonstration page.
• Dirty data costs money. Calculate how much you could save, visit our Savings calculators resources page.
• Building a ROI case? Have a look at our Useful statistics page
• Read about our Professional services page to see how we can help build bespoke solutions for your needs.