Gift Aid Data Management

Achieving accurate records to help your Gift Aid initiatives

Data quality is essential in maximising Gift Aid contributions from the Inland Revenue. It is a legal requirement for charities to provide complete and valid donor contact details. If a charity claims against a business address for Gift Aid you can lose your right to claim it at all.

To qualify for the tax deductions which Gift Aid is based on, charities must keep accurate records of all donors to ensure confidence that your donations will qualify for the scheme.

For maximum revenue, charities must actively engage and promote a data management strategy. Accurate data will determines your compliance to the Gift Aid rules.

Read how we can help you improve the process of recording and managing your contact details:

Maintain and build a rewarding relationship with your donors

It is essential for charities to maintain a positive relationship with their donors.

Donors contribute in a variety of different ways making maintaining accurate and valid donor records problematic.
Multiple and duplicated donor records causes confusion and marketing difficulties, affecting you donor relationships.

Preventing duplicate contact records from entering your database is essential, duplicated records can damage your donor perception.

Our software helps you prevent duplicates, therefore ensuring efficient mailing to donors and maintaining positive relationships.

Prevent duplicate records entering your database - QAS Match

De-duplicating your records with us helps:

reduce costs
improve donor perception

QAS Match works by searching your database for contacts. Exact or similar records will be returned. You can then amend that existing record rather then risking duplication.

Cleaning your data - QAS Batch

QAS Batch with Suppression allows you to clean and suppress data from your desktop.

Cleaning and verifying
Suppressing those subscribed to preference services.
And enhancing your data for profiling and segmentation.

Maximise your donor revenue and boost your fundraising success

By capturing accurate data and details from your supporters, you will be able to:

remove manual errors
save time and money
improve the success of future communications

Address software to help capture donor details - QAS Pro

Use QAS Pro within your application to record address data however you capture it and benefit from the 80% reduction in keystrokes required to record full contact data.

QAS Pro Web can help your online registrations.

Reduce your mailing costs

Experian QAS offers one of the fastest and most flexible Mailsort packages on the market. By adding Mailsort codes and correcting incomplete data, QAS Mailsort enables you to enjoy a 40% saving on mailing costs when sending over 4,000 items at a time.

Our work with Christian Aid

Christian Aid is an international development charity that exists today to fight poverty worldwide. Working within 50 countries at any one time, the charity collects large quantities of data via its CRM system.

Using:

QAS Pro to improve their data quality process, and now benefitting from fast, accurate address capture, improving service levels, customer satisfaction ratings and brand perception.
QAS Match, Christain Aid identifed and removed over 30,000 duplicates within its database, allowing them to gain a true single donor view, reducing wasted mailings, reducing complaints and improve donor perception.
QAS Batch to enhance its data.
QAS Mailsort to integrate into all of its campaigns to get the best cost savings.
Experian QAS's global data coverage and deployed Republic of Ireland data and USA data in its support team and website.

Resulting in:

Achieving a 94% PAF address quality level
Saving £15,000 in postage fees through effective mailing
£48,000 saved in wasted mailings

Download the full Christain Aid case study.

A few quotes from our charity customers

	Comic Relief
	“We need accurate data to fulfil our operational objectives of maximising donor revenue. QAS Batch from Experian QAS helps us do this. It is easy to use, throughput is quick and it ultimately improves our data quality.”
	116 KB
	PDSA
	“With the help of QAS, we are saving a million pounds a year on mailing alone”
	144 KB
	WaterAid
	“We estimate that WaterAid raises an additional £12,000 appeal income each year because of more accurate data on our contacts. We achieve this using Experian QAS software.”
	141 KB

Resources for you

Watch our charities webinar 'Safeguard your donor data'

Download our QAS for Charities industry brochure
Visit our dedicated Charities case study section
Download our product brochures
See our products in action - visit our product demo page
Dirty data costs money. Calculate how much you could save, visit our Savings Calculators resources page

Your sector

QAS for Charities