Achieving accurate records to help your Gift Aid initiatives
Data quality is essential in maximising Gift Aid contributions from
the Inland Revenue. It is a legal requirement for charities to
provide complete and valid donor contact details. If a charity claims
against a business address for Gift Aid you can lose your right to
claim it at all.
To qualify for the tax deductions which Gift Aid is based on,
charities must keep accurate records of all donors to ensure
confidence that your donations will qualify for the scheme.
For maximum revenue, charities must actively engage and promote a
data management strategy. Accurate data will determine your
compliance to the Gift Aid rules.
Read how we can help you improve the process of recording and
managing your contact details:
Maintain and build a rewarding relationship with your supporters
Having accurate contact records will allow for you to have a
Single
Supporter View
. Allowing you to have a single view of your contact database.
It is essential for charities and membership organisations to
maintain a positive relationship with their supporters.
-
Donors or Members contribute in a variety of different ways making
maintaining accurate and valid contact records problematic.
-
Multiple and duplicated contact records causes confusion and
marketing difficulties, affecting your relationships.
Preventing duplicate contact records from entering your database is
essential, duplicated records can damage your brand perception and
prevent you from achieving a
Single
Supporter View
Our software helps you prevent duplicates, therefore ensuring
efficient mailing to your contact base and maintaining positive
relationships.
Prevent duplicate records entering your database - QAS Unify
De-duplicating your records with us helps:
-
reduce costs
-
improve donor or member perception
QAS
Unify works by searching your database for contacts in real-time.
Exact or similar records will be returned. You can then amend that
existing record rather than risking duplication. QAS Unify can also
be used as a bulk data maintenance tool.
Cleaning your data - QAS Batch
QAS
Batch with Suppression allows you to clean and suppress data from
your desktop.
-
Cleaning and verifying
-
Suppressing those subscribed to preference services.
-
And enhancing your data for profiling and segmentation.
Maximise your donor or member revenue and boost your fundraising
success
By capturing
accurate data and details from your supporters, you
will be able to:
-
remove manual errors
-
save time and money
-
improve the success of future communications
Address software to help capture supporter details - QAS Pro
Use
QAS
Pro within your application to record address data however you
capture it and benefit from the 80% reduction in keystrokes required
to record full contact data.
QAS
Pro Web can help your
online registrations.
Reduce your mailing costs
Experian QAS offers one of the fastest and most flexible Mailsort
packages on the market. By adding Mailsort codes and correcting
incomplete data,
QAS
Mailsort enables you to enjoy a 40% saving on mailing costs when
sending over 4,000 items at a time.
Our work with Christian Aid
Christian Aid is an international development charity that exists
today to fight poverty worldwide. Working within 50 countries at any
one time, the charity collects large quantities of data via its CRM
system.
Using:
-
QAS Pro to improve their data quality process, and
now benefitting from fast, accurate address capture, improving
service levels, customer satisfaction ratings and brand perception.
-
QAS Match, Christain Aid identifed and removed over
30,000 duplicates within its database, allowing them to gain a true
single donor view, reducing wasted mailings, reducing complaints and
improve donor perception.
-
QAS Batch to enhance its data.
-
QAS Mailsort to integrate into all of its campaigns
to get the best cost savings.
-
Experian QAS's global data coverage and deployed Republic of Ireland
data and USA data in its support team and website.
Resulting in:
-
Achieving a 94% PAF address quality level
-
Saving £15,000 in postage fees through effective mailing
-
£48,000 saved in wasted mailings
A few quotes from our charity customers