A 'Single Customer View' or 'Single Citizen View' (SCV) is the linking of customer data to provide an accurate and holistic view of any one customer across different channels and lines of business.
A single customer view allows you to get a better understanding of each individual and their relationship with your organisation, which helps you reduce costs, manage risk, and increase revenue and profitability in customer-centric organisations.
Delivering a single customer view solution can be complex. No two organisations operate the same. To deliver a truly tailored solution, Consultants will work with you to understand your individual requirements.
Customer engagement health checks: Consultants undertake a data audit, resulting in a detailed overview of the quality of your data including completeness, accuracy and recommendations for improvements
Data services: Consultants provide specific data services ranging from cleaning and standardising to data suppression and deduplication
Integrated solutions: These large projects require a 'scoping workshop'. This is to allow our consultants to work with you to analyse and determine your requirements and provide a breakdown of the recommended steps to deliver a bespoke single customer view solution.
Achieving a single customer view helps organisations avoid risk and reap many benefits, such as:
To find out how QAS Professional Services can deliver a Single Customer View solution for your organisation:
Multi channel environments make achieving a single customer view essential. Knowing how to create a single view of your customer or contact base will give you a truer view of your data and allow you to reap the benefits of market segmentation, reduced costs and brand protection.
If you want to achieve a single customer view but are unsure where to start we can help.
Get started with our simple tools:
We also have resources and advice for achieving a single contact view by sector:
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