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See the benefits of a Single Customer View

Achieving the Single Contact View. Why you need it and how to do it.

"Beyond the obvious costs associated with a lack of a 'single view' of data, businesses waste opportunities to increase revenue and profits, reduce time to market, become more efficient, improve customer service and reduced business and IT complexity."

Gartner, February 2008, Andrew White & John Radcliffe.

Creating a contact database which allows you to be targeted, accurate, innovative, and efficient may seem like a daunting task. But several streams of data coming in at various points may mean that your data isn't working hard enough for you.

What ever sector you work in, whether you're talking customers, citizens or students, a single view gives you a true view of your data and the people behind it.

We've collated a pool of resources that we wanted to share, in order to help you develop your Single Contact View. Videos, research and webinar sessions will enable you to explore some of the challenges and set out clear steps towards tackling those issues.

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"40% of businesses still have over 80% of their data stored in separate systems across their organisation."

Software AG, March 2009

The Single Customer View

In today's multi channel environment a Single Customer View (SCV) is becoming not just a 'nice to have' but rather an essential.

A SCV can help improve your customer strategy, by increasing customer loyalty and customer retention. Knowing how to tackle the problem however can be tricky.

If you want to achieve a Single Customer View but are unsure where to start we can help. Below are resources for to you to download to give you an idea of the issues that arise from not having a single view and the benefits that can be seen from creating one.





Creating your Single Customer View

There may be several routes to achieving your single customer view - we can help you find the right one.

Read about some of the tools we can provide you with to help you create a single view of your contacts. You can download a product brochure or watch the product demo to learn more about the products available and how they can help you achieve your single view goals.






Get a holistic view of your customers

As retail organisations engage with customers via an ever increasing range of channels the challenge to build and maintain a Single View of your customers becomes more and more complex.

However the opportunities that are missed without the intelligence that a Single Customer View brings may mean your data is letting you down.

If your goal is to:

  • Uncover up sell and cross sell opportunities within your customer base
  • Send targeted communications to your customers based on previous buying behaviour
  • Make decisions in real-time based on the true value of your customers
  • Make future decisions based on a holistic and integrated customer view

...creating a Single View of the customers in your database is the first step towards achieving these goals.

To find out more download our brochures below




"The total number of addressable alumni in the UK has increased by 13% between 07/08 and 08/09"

Ross Case Survey 2010

A Single view of your students

With the ever tightening budgets, holding a single view of your students is becoming essential to:

  • provide accurate student head counts to avoid government fines
  • to streamline processes between departments to avoid increased admin costs
  • track your alumni for increased donations, an improved DHLE score and increased government support




"The QAS solution has increased our marketable customer base by about 1 million contacts as we only market to people with a verified address."

Graeme McDermott, Customer Insight and Data Manager, Automobile Association (AA)

Achieve FSCS compliance with a Single Customer View

The FSCS Guidelines around implementing a Single Customer View by January 2011 may seem like a daunting task. Let us make it easier for you. Read about how we've already helped others achieve their SCV.





"There are approximately 300 million contact details in the public sector - almost five for every citizen"

"Between 2006 and 2009, £211.1 million was handed out to deceased claimants in error."

Helen Goodman, Junior work & pensions minister

Develop your single view strategy

The numbers speak for themselves - 300 million contacts for 5 million citizens.

Use your Single Citizen View to:

  • Hold unique information to provide the right services to the right people
  • Ensure citizens don't have to repeat information
  • Make better budget decisions with more accurate information

Getting Single Citizen View isn't a simple process, but with our expertise we can help make it easier. Start making steps towards your single view - learn how with the free downloads below.






"QAS Match has led to an estimated cost saving of £48,000 in the first year due to a reduction in wasted mailings."

Jan Brasching, Database Manager, Christian Aid

Know the value of your supporters

The power of your data should not be ignored - a single view of donors is fast becoming a must have rather than a nice to have. With a single supporter view you can integrate and utilise all the donor information you hold, ensuring smoother interactions, more targeted communications and a better relationship with them. Ultimately achieving more donations.

We already work with charities to help them achieve a single supporter view. Find out more by downloading the resources below.







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