By adding lifestyle data with their own gazetteer, Chorley Council had a detailed knowledge base to build and deliver an activity programme, tailored to meet the specific needs of individuals and communities.

When mapped, using the Council's GIS, individual profiles could be developed highlighting communities that fell into the 20% most deprived, nationally.

Making the most of council held information to transform service delivery is central to South Tyneside Council. This is clearly demonstrated through the evolution of its website. It is quick and easy to use; a person visiting the site simply types in their postcode and then chooses their property from the resulting list, all sourced from the LLPG. Key benefits include: savings and efficiencies achieved through NI 14 'Avoidable Contact' - encouraging citizens to take the low cost route online; improved service delivery at lower cost achieved within existing budgets and information is integrated with an online self service facility.

Since 2006, the London Borough of Barking and Dagenham has actively sought information about both internal and external population migration. Monitoring forms sent out with all electoral registration requests, collected demographic information not covered by the electoral register. This data, when linked to the NLPG, enabled the council to map, at household level, the movement of population within the Borough giving additional intelligence for the strategic planning of service delivery, effective targeting of resources and joined up working between service teams. This additional detail provides indications of potential service or resource demand issues for example within health, child and social care.

With more than 750,000 people living within Leeds and the surrounding areas, the need for affordable and accessible leisure and sports facilities is crucial. Leeds City Council offer a "LeedsCard" for its citizens allowing them to benefit from discounts for museums and concert halls, shops, theatres, gyms and restaurants. With accurate data in the Card Management System, ID Works, the council are able to validate addresses on application. It ensures that budget and resource isn't wasted; with correct contact details Leeds can be sure the card is sent to the right address and that their customers have a positive experience when contacting Leeds City Council.

Experian QAS are working with one local council to update and reorganise the collection and management of its data to support a single customer view.

Previously, every department across the council had varying systems to capture, manage and use their data. The council was keen to make sure each department used their NLPG data in a similar way to make it easier to share information by using the Unique Property Reference Number (UPRN). This also reduced costs associated with duplicate and inaccurate contacts. With accurate address and location information the council is now able to allocate children to schools according to the area they lived in as well as improving service delivery and reducing customer complaints.

Often in finance departments it is corporate policy to utilise gazetteer data. With inaccurate contact information supplier invoices and bills can be sent to the wrong address resulting in collections not received and bills not paid.

Accurate address and location information is crucial to HR teams for recruitment, administration and to provide self service systems for employees to maintain their details.

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