Cross over to greener communications with improved
data accuracy
Being green and environmentally friendly has crept its way up the agenda at home. Recycling and making a conscious effort to save energy are starting to become part of the daily routine.
But where do environmental issues sit on the boardroom agenda?
Many would agree that revenue generation, customer loyalty and retention sit at the top of the list... Being green is on there somewhere, perhaps more of a responsibility than a priority. But what many people don't seem to realise is that primary business objectives can work hand-in-hand with being green aware, when coupled with a contact data strategy.
Adopt a green data strategy. Be responsible, efficient and targeted to make informed business decisions and boost your bottom line in the process.
Get set with a green data strategy and download our resources on the right.
Greener communication comments below...have your say .
Dr John Barnett from the Stockholm Environment Institute
By analysing how green your customers are, it enables you to have insight into different people’s attitudes to the environment.Hannah Graham, Marketing Manager - Experian QAS
The marketing department obviously has a huge role to play in being green at work. I think we could be the example for the rest of the business to follow. Efficiency and effective targeted marketing go hand in hand.
Richard Summers, Director - BlueGreenCarbon
As part of our audit process for organisations looking to evaluate and reduce their carbon footprint, one area we can assess is their marketing campaigns. Often returned mail and this sort of wastage is overlooked but in environmental terms it’s a big contributor.