In June 2008, Experian commissioned YouGov to survey 189 Local Government executives responsible for managing services and benefits that require proof of ID. The executives were questioned about the application process for these services and benefits, including the type and number of ID documents required, time taken to submit and check paperwork, and risks involved in storing customers' proof of ID documentation.

At the same time Experian commissioned YouGov to conduct primary research among 1,143 consumers. This research study asked consumers how convenient or otherwise they found the process of providing paper documents as proof of their ID, and how they thought their Local Government could improve the level of customer service offered.