Your contact data challenges
"Integrating excellent customer data management processes into systems results in a more efficient and effective business and a smoother customer experience."
JM Powles
Marketing Director, KC3.net.
"Effective use of information is absolutely central to the challenges facing government today - whether in improving health, tackling child poverty or protecting the public from crime and terrorism."
Sir Gus O'Donnell, Data Handling Procedures in Government
Final Report.
"In the past, many firms have focused on whether they've got the name and address details correct. Yet while this is important, no insight has been put on top of this....We need to go beyond this and look at the relationships we have with customers and create a single customer view of each of them."
Simon Graves, data stewardship manager at mobile media company 3
Source: Data Strategy, September 2008
"My biggest challenge is sharing data between departments and systems while maintaining privacy and security requirements for citizens and businesses."
Anonymous
"Outside the innumerable and immediate advantages to your business of high quality data through effective customer data management, maintaining accurate, current and relevant data about your customers demonstrates respect for them and helps to dispel their belief that they are no more than an income source for your company. Only through mutual respect can a true, mutually beneficial and long-term dialogue and relationship with your customers be achieved."
Graham Rhind, GRC Database Information
"Choosing to ignore contact data leads to unnecessary risks: wasting money, losing customers, breaking the law and damaging brand reputation"
Jonathan Hulford-Funnell, Group Operating Officer, Experian QAS
"Every instance of an incomplete or incorrect address in your contact data reduces the effectiveness of your communications. In order to profile your target market, and deliver your products and services, you need to be confident that you know where your customers live."
Gayle Gander, Head of Marketing, Intelligent Addressing Ltd
"Better Customer Data Management (CDM) has the potential to enable local public services to transform from a reactive, disparate service into a proactive and integrated set of services."
Source: Business Benefits of Customer Data Integration, Tony Ellis, Head of ICT, London Borough of Brent
"As a consumer, contact data is about me and what information a company holds on me. If it's wrong then it suggests a lack of interest and laziness. As a marketer it's golddust. With the right contacts to campaign to, response rates and campaign success are certain to increase"
Hannah Graham, Marketing Manager, Experian QAS
"Accurate customer contact data can increase success from marketing campaigns, boost customer perception and reduce costs on returned mail, all of which are essential in the hospitality market. Experian QAS's contact data management software helps many of our customers achieve these goals. We choose Experian QAS as not only does it help our customers achieve their goals, it is also easy to install. Our support staff love its simple interface, and that translates to better service all round. 10 points to Experian QAS."
Ian McWilliam, Total Hospitality Solutions Ltd
