De-duplication savings calculator

Through a few simple steps, calculate how much you could potentially save, by de-duping your data, either at point of capture with QAS Match or back-end with QAS Unify

Please complete the sections below to obtain an estimate of potential savings (sections 2 & 3 are optional)

Step 1 - Direct Mail Communications

Average size of a mailing communication

pieces

83% who send regular bulk mailings contact up to 100k contacts each time

Data Matching Survey produced by Hotwire - September 2008

Cost per mailing piece (design, print, postage, packaging)

£/piece

Cost per mailing communication

£ / campaign

Estimated percentage of duplicate contacts in database

percent %

Research indicates that 89% estimate that they have 5-20% duplicates in their database

Data Matching Survey produced by Hotwire - September 2008

Wasted cost per mailing communication

£/ campaign

Number of mailings sent per month

mailings / month

Wasted cost on mailing communication per month

£/ month

Step 2 - In-house duplicate removal (optional section)

How much time do in-house staff spend removing duplicate contacts manually each month?

hours / month

Research shows 55% dedupe their contact databases at least once a year, with 61% using 2 or more people working on de-duplicating

Cost per hour of staff time

£ / hour

Cost of manual duplicate removal per month

£/ month

Step 3 - Offsite duplicate removal (optional section)

Number of contact records sent offsite for de-duplication each month?

records

Cost per record to do this

£ / records

Cost of offsite duplicate removal per month

£/ month

Potential cost of duplicate contacts per month

Potential cost per year of duplicate contacts

Resources

De-duplication savings calculator

Step 1 - Direct Mail Communications

Step 2 - In-house duplicate removal (optional section)

Step 3 - Offsite duplicate removal (optional section)

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