The challenge of duplicate contacts
"Over half of all organisations said that more than 5% of the data
they regularly mail could be duplicates."
'Making sense of a crowded nation'. An Experian QAS whitepaper,
November 2008
"Research indicates that 89% estimate that they have 5-20% duplicates
in their database."
Data Matching Survey produced by Hotwire - September 2008
QAS Unify is a de-duplication software tool that allows you to
identify and merge duplicate contact records from different sources
in volume, on a regular basis. This allows you to:
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Save money on maintaining your contact data -
Removing duplicates means fewer records to enhance, analyse and
suppress later on.
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Avoid contacting the same person twice in a
campaign - Again saving you money and helping your organisation to
maintain brand perception.
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Compare two contact lists for overlapping records -
Making it easy to tell when individuals are new or already known to
your organisation.
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Create a complete, merged set of details for each
contact - This is the first step towards creating a single view of
your customers, donors or citizens across multiple systems.
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Reduce information security risks - As an in-house
solution, QAS Unify allows you to retain control of your data and
removes the need for you to send it off-site for duplicate checking.
Identifying and merging records in volume
Features of QAS Unify include:
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Support for large data volumes - identify and
merge duplicates at a rate of 2 million records per hour for data
sources of up to 40 million records in size.
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Preset and custom matching scenarios - make it
easy to group records associated with individuals, families,
households and businesses.
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Intuitive rule builders - give you complete control
over how duplicates are identified, how the surviving records are
selected and how duplicates are merged together.
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Multiple matching techniques - to ensure matching
is successful and accurate. Phonetic, fuzzy and alias matching are
among the techniques employed automatically.
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Exclusion lists of common words - define lists of
frequently-occurring words such as "society" or "Ltd." to disregard
when matching organisation names.
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Matches any type of information - find matches
across names, businesses and addresses, as well as other types of
information such as dates of birth and national insurance numbers.
The full range of elements that can be matched means more accurate
de-duplication.
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Import and export - from and to a variety of
common file types and databases via ODBC or direct connection to MS
SQL Server 2005 and 2008.
Prevent duplicates in real-time
QAS Match is front-office counterpoint to QAS Unify. It can be used
in combination with QAS Unify to prevent duplicates entering your
system in real-time at the point of capture, typically through
seamless integration into a call centre or Customer Relationship
Management (CRM) system. Read more on our
QAS
Match product page
QAS Professional Services
With the assistance of QAS Professional Services, the de-duplication
capabilities offered by QAS Unify can be integrated, automated and
scheduled periodically to fit or be performed as a one-off bulk
de-duplication run to fit in with your business workflow.Our training
consultants are also on hand to share their expertise on QAS Unify
with you.
Calculate ROI
"Beyond the obvious costs associated with the lack of a 'single view'
of data, businesses waste opportunities to increase revenue and
profits, reduce time to market, become more efficient, improve
customer service, and reduce business and IT complexity."
Predicts 2008: Master Data Management, Gartner February 2008
Identifying and removing duplicates in databases is essential to
making the most effective use of a contact data and maintaining data
quality.
Use our online tool to calculate how much your duplicates could be
costing you.
Calculate ROI by highlighting how much
you could save with QAS Unify.
support
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