The matching problem
If you are aiming for a single citizen view, improving data strategies or implementing CRM processes, you will faced with the challenge of multiple records.

Every year, name and address details are subject to change.

• 10% of UK population move house
• 300,000 marriages take place
• There are 140,000 divorces
• There are an estimated 40,000 deed poll name changes (in 2006)

Aid data sharing initiatives such as "Tell us Once", customer service provision and data migration projects by understanding these data changes.

The Experian Solution
QAS Identify uses reference data from Experian to match UK individuals. Duplicate contacts can be identified, even when the individual has moved house.

The intelligent knowledge base data, that covers most of the UK population, provides extra confidence in the matching achieved.

By utilising Experian's proprietary address links, you will receive a persistent person key, regardless of address moves, providing you with a true single person view.
'Family' and 'Household Keys' can also be appended to recognise links between individuals.

Watch our dedicated QAS Identify webinar to find out more

QAS Identify is an innovative, scaleable and flexible solution for use in the public sector.

Organisational benefits:

• Supports the creation and ongoing maintenance of a singe person view
• Improved knowledge of behaviours to customer service and organisational efficiency
• Integration of all data sources ensuring accurate citizen communications
• Cleanses and maintains citizen addresses to PAF standard working with Experian QAS address cleansing software

Technical features:

• High capacity batch and real time processing capabilities
• Intuitive user interface requiring minimal technical knowledge
      - simple shrink wrapped set up and easily integrated into in house or 3rd party software solutions using web services interface
  
• Powerful matching techniques
      - Experian's knowledge base adds significant intelligence where partial data and/or records that possibly match to multiple records are present on the client file
      - pre-loaded with Experian address links data enabling persistent person ID allocation, regardless of address moves
      - exclusive algorithms provide proven performance
  
• High speed and scaleable - ability to process up to 10 million contact records per hour
• Easy to maintain
      - maintenance and current updates are sent on a quarterly basis
      - minimal technical resources requirement once initial set up has been completed
  

Watch our dedicated QAS Identify webinar to find out more

You may find the following additional information useful:

• View our product demonstrations
• Read our customer case studies