Formerly QuickAddress Match
Prevent duplicating contact records
"Organisations estimate they waste 19% of revenue or funding due to bad data, compared to just 6% back in 2005."
QAS Global Data Management Report Jan 2008
Preventing the entry of duplicate contacts into databases is essential to making most effective use of your application and maintaining data quality. QAS Match enables users to compare captured contact details to those in the existing database, reducing the chances of adding duplicates at point of entry. Similar records are returned to the user with a score which indicates the level of confidence in the match. Users can then edit or update existing information or add a new contact to the database.
Duplicate records within contact databases can present problems for organisations, for example:
- Wasted revenue because of sending duplicate mailings
- Business decisions based on unreliable and inaccurate contact data
- Negative customer perception of your organisation through poor service
- Difficulty maintaining a single customer view
As part of the QAS Match solution, our Professional Services team will assist with your deduplication strategy by initially indexing all contact data records stored within your database. They'll then work with you to prioritise matching components, tailoring the solution to your organisational needs.
See QAS Match in action by viewing our product demonstration
Organisational benefits
Financial benefits
- Save marketing costs by not sending out duplicate mailings
- Make profitable business decisions based on reliable and accurate data
Brand perception
- Avoid complaints and negative PR from customers about duplicate communications
- Ensure your business is environmentally friendly by not sending duplicate mailings
Improved data quality
- Maintain an accurate, single customer view
- Make informed business decisions based on accurate data and reporting
- Prioritise matching components and tailor solution to your business process needs
Business processes
- Save time by not entering duplicate contact records
- Avoid retrospective cleaning of duplicates
- Accurate record keeping and data organisation
Technical information
- QAS Match is only supported on a Windows platform
- QAS Professional Services will assist with the implementation of QAS Match
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