Duplicate contact data - the issues
A common challenge facing organisations is eliminating duplicate contacts from databases. The best way to tackle this data issue is to get it right from the start and stop duplicates being entered into your system. However, this is difficult to manage considering the many different touchpoints where data is collected, such as call centres, website forms, response mailings and face to face meetings.
As Experian's data integrity specialists, we have developed a solution which prevents duplicate contact records being entered into your database. With QAS Match your organisation can benefit from:
- Reduced marketing costs by not sending duplicate mailings
- Increased business process efficiency
- Maintaining a single and complete customer view
- Making profitable business decisions based on accurate contact data
- Improved customer perception
QAS Match works by comparing new contact records at point of entry to those already stored inside your database. Any similar matches are returned to ensure duplicates aren't added. Find out how QAS Match can help your organisation.