Government agencies are focused on identifying contacts.
Because data is often stored and collected across a myriad of databases and is subject to change, identifying and matching duplicates is crucial.
Experian Link is an innovative, scaleable and flexible solution for use in the public sector.
Organisational benefits:
The matching problem
If you are aiming for a single citizen view, improving data
strategies or implementing CRM processes, you will faced with the
challenge of multiple records.
Every year, name and address details are subject to change.
Aid data sharing initiatives such as "Tell us Once", customer service provision and data migration projects by understanding these data changes.
The Experian Solution
Experian Link uses reference data from Experian to match UK
individuals. Duplicate contacts can be identified, even when the
individual has moved house.
The intelligent knowledge base data, that covers most of the UK population, provides extra confidence in the matching achieved.
By utilising Experian's proprietary
address links, you will receive a persistent person
key, regardless of address moves, providing you with a true single
person view.
'Family' and
'Household Keys' can also be appended to recognise
links between individuals.
Technical information:
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