The matching problem
If you are aiming for a single citizen view, improving data
strategies or implementing CRM processes, you will faced with the
challenge of multiple records.
Every year, name and address details are subject to change.
10% of UK population move house
300,000 marriages take place
There are 140,000 divorces
There are an estimated 40,000 deed poll name changes (in 2006)
Aid data sharing initiatives such as "Tell us Once", customer service
provision and data migration projects by understanding these data
The Experian Solution
Experian Link uses reference data from Experian to match UK
individuals. Duplicate contacts can be identified, even when the
individual has moved house.
knowledge base data, that covers most of the UK
population, provides extra confidence in the matching achieved.
By utilising Experian's proprietary
address links, you will receive a persistent person
key, regardless of address moves, providing you with a true single
'Household Keys' can also be appended to recognise
links between individuals.