Experian QAS DataPlus sets work alongside our products to append additional data to an address record or postcode. Additional information on each contact allows for a detailed understanding of each record and affords businesses greater opportunities for analysis, profiling and segmentation.
Profiling data can be used to analyse customer databases, identify key markets and help plan more targeted marketing activity for increased ROI.
By attaching a grid reference, individual records can be plotted onto geographic information systems (GIS) or mapping systems allowing users to study the geographical penetration of customers or plan distribution outlets. Datasets include:
Access to Public Sector codes can substantially improve administrative efficiency. For example, a university can associate a local education authority to a student's address record helping them to track how fees should be paid. Other public sector datasets include:
Gas and electricity serial numbers registered at a given premise enable customer account numbers and addresses to be quickly identified improving both quality and speed of customer service. Data sets include:
The UDPRN (Unique Delivery Point Reference Number) DataPlus set is now available.
UDPRNs were introduced in 2004 by the Royal Mail as an eight digit unique numeric code for delivery points on the PAF file. UDPRNs are assigned to each delivery point to give a specific designation to a delivery address.
The UDPRN DataPlus set is valuable for those working in:
QAS Ltd., George West House, 2-3 Clapham Common North Side, London, SW4 0QL | Tel: +44 (0)20 7819 5760 | Email: info@qas.com
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