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Enhancing your data for a more complete picture

DataPlus sets work seamlessly within QAS data capture and cleaning products to append additional data to an address record or postcode. A wide range of datasets add value to a database by providing its users with a more detailed understanding of each record and afford businesses greater opportunities for analysis, profiling and segmentation.

Geodemographic profiling

Profiling data can be used to analyse customer databases, identify key markets and help plan more targeted marketing activity for increased ROI.

Geographical data

By attaching a grid reference, individual records can be plotted onto geographic information systems (GIS) or mapping systems allowing users to study the geographical penetration of customers or plan distribution outlets.

  • Ordnance Survey ADDRESS-POINT
  • Ordnance Survey CodePoint
  • Grid References, accurate to postcode level, resolution of 100m
  • 10m Grid References
  • Pointer by Ordnance Survey of Northern Ireland

Local Government data

Immediate access to Public Sector codes can substantially improve administrative efficiency. For example, a university can associate a local education authority to a student's address record helping them to track how fees should be paid.

  • European Electoral Regions
  • Westminster MP & political party
  • Parliamentary Constituency Name
  • Local Government Tiers
  • Local Education Authority Codes
  • District Health Authority
  • Primary Care/Local Health Groups

Business and Experian's National Canvasse data

A B2B database can be significantly enhanced with the addition of important information such as SIC code, number of employees, phone and fax numbers, and the Business Location Indicator for a specified business address. A B2C database can be enhanced with further information about your customers, allowing for more detailed database analysis, and intelligent profiling.

  • Business telephone & fax numbers
  • Standard Industry Classification (SIC) codes
  • Employee numbers
  • Location type
  • Experian's National Canvasse
  • Electorate Date of Birth
  • Length of residency

Utility data

Gas and electricity serial numbers registered at a given premise enable customer account numbers and addresses to be quickly identified improving both quality and speed of customer service.

  • MPRN numbers
  • MPAN numbers

International data

In addition to the Royal Mail's Postcode Address File, 18 other country address datasets are available.


Request more information

For more information, call us free-of-charge on 0800 197 7920, complete our online form or e-mail us.