Service benefits include:

• Identify areas that are exposing your organisation to risk
• Improve an existing contact data management strategy
• Maximise current investment in contact data management
• Strengthen influence at board level
• Impartial assessment of your current contact data management practises

One of our experienced data consultants will work with you to review up to 10 areas of your contact data management:

CDM Framework Use - how much is known about the Contact Data Management framework
CDM Awareness - the level of organisational buy-in
CDM Quality - the processes by which data quality is monitored
CDM Maintenance - the rate of data validation and how changes to your data are logged
CDM Structure - how contact data is held, including the database structure and the data's format
CDM Security - the processes that are in place to mitigate associated risks
CDM Compliance - attitude to compliance and whether regulations are adhered to
CDM Policies - what policies, documentation and training materials are in place
CDM Reporting - the clarity with which CDM related activities are demonstrated and monitored
CDM Value - whether the contact data that is stored is fit for purpose

The service is tailored completely to your needs, so single departments, separate business functions or entire organisations can be audited, and specific parts of the audit can be dropped or added depending on your specific requirements.

The audit will allocate your organisation's contact data management to a specific level on the QAS Contact Data Management Maturity Model below.

A more mature organisation will derive greater benefits (e.g. revenue generation opportunities) and be less exposed to the risks associated with poor Contact Data Management practises.

The deliverables from this review include a set of practical recommendations to help you improve your contact data strategy.

You also receive a list of findings, both positive and negative, and a rating on the scale of 1-5 below to indicate your maturity level in relation to your contact data practises.

You may find the following additional information useful:

• Read our data governance guide - What, where and how
• Download our QAS CDM360 brochure - A contact data governance programme
• View our product demonstrations
• Read our customer case studies

Product Brochures

• Download our QAS CDM360 product brochure