Organisations estimate they waste 19% of revenue or funding due to
bad data
QAS
Global Contact Data Management Report, March 2008
How much money could you be wasting?
Incorrect or out of date contact details can have significant
financial implications. Use contact data management solutions to:
-
ensure all payments and invoices are correctly addressed
-
keep track of debtors when they move
-
have confidence in your data to make better decisions
Your Marketing team communicates vital information, brand awareness,
drive revenue and increase customer growth. This isn't possible with
poor data. Using inconsistent and out of date data to communicate can
waste your budget, resources and potentially upset customers.
"With Experian QAS, we identified that 24,969 contacts we were
mailing had actually moved house!"
Nightingales & Sanderson
How much of your budget are you wasting trying to contact people who
aren't there? Profile and segment your audience for increased
effectiveness.
"We are passionate about our customers having a positive membership
experience and that means getting their vital information right first
time. Experian QAS were an obvious choice because their products are
first class and easy to integrate and maintain."
Steve Homan, Chief Information Officer, Fitness First
Using contact data management solutions helps you to:
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get customers' details right first time
-
reduce time and costs associated with manually capturing or cleaning
data
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build up an accurate picture of your customers
-
See how data management helped
Reading
Borough Council receive fewer complaints and improve time
efficiencies
-
Read
Orange's
"quick and simple" data management case study
Without consistent practices across your organisation, good work in
one area can be undone in another.
Effective HR, Finance, CRM and Business Intelligence systems rely on
good data. If poor data goes in, poor data will come out. Are you
confident that you're getting the most from your investment in
technology?
Experian QAS can help you get your products to the right person at
the right address whilst at the same time cutting down on wasted
postage costs and returned mail.
"Using Experian QAS, we have seen a substantial saving on the postage
costs alone. This is without even considering the production costs or
the damage caused to the brand through mailing people who have moved
or died."
David Edgeworth, Database Administrator, Coloplast
"In the last 6 months 13% of consumers have abandoned a purchase over
the web because the website didn't offer rapid address capture"
2007 Canvasse Opinion consumer survey
What impression does your website create?
Managing contact data effectively can help you to:
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reduce website drop offs by making it easy for your customers to
enter their details into your web forms
-
show visitors their nearest branch based on their address
-
deliver efficient online services