Experian QAS Data management resources and research papers
Continuous data management improvement - Computing
This research paper looks at the sort of systematic, thought-through approach that all organisations should be applying to their data, and reveals, using results from a Computing survey of 200 enterprises from a number of industries, that the majority of organisations have a long way to go.
DownloadThe Data Advantage: How accuracy creates opportunity
This 2013 Experian QAS research report carried out by Dynamic Markets paints a fascinating picture of the state of data management. It tells us that the discipline is evolving fast, in response to a competitive, complex and multi-faceted business environment - but also that there is still much work to do.
DownloadThe Data Revolution: Liberating lost budgets
Dynamic Markets conducted this 2012 survey on behalf of Experian QAS to measure attitudes to data quality. This research shows that achieving data accuracy continues to be a challenge for companies. The research also focuses on the emergence of mobile data and establishes attitudes towards achieving a Single Customer View.
DownloadCaring for Customer Data
To better understand the data management landscape from the consumer perspective, Experian QAS commissioned Loudhouse to conduct research amongst UK consumers. The research explores their attitudes toward and experiences of sharing personal information with organisations.
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