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Experian QAS software's fast and accurate address capture and data cleansing capabilities provide essential functionality to retail outlets throughout the UK and beyond.
Telephone enquiries can be dealt with more quickly and professionally when customers are not required to spell out their address details to ensure their purchases are delivered correctly. Online purchases can be made more quickly and easily if QAS Pro for the Web is integrated into ecommerce websites.
By using a combination of products, Experian QAS can offer further benefits to companies in the retail sector:
- Capturing customer address data at point of sale
- Customer profiling and market segmentation
- Enhanced delivery and logistics planning
- Increasing productivity within contact centre operations
- 'Find Your Nearest' outlet services
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Retail sector case studies...
In 2001, Beaverbrooks launched its website which has proven to be very successful. Since the launch, sales via this channel have seen 100% growth year on year and online sales now equate to the equivalent of three Beaverbrook's superstores. Selling via the internet, however, is not without its challenges.
"QAS software had been introduced in 1995 within Bradford & Bingley's call centre and at the Mortgages Direct office in Leamington Spa. Users reported a high level of satisfaction and also noted that they benefited from a reduction in duplicate addresses on their internal databases."
"Leading mail-order company, Charles Tyrwhitt Shirts, prides itself on high quality products that provide excellent value for money, and exceptional customer service. They spent some time investigating the market, and eventually chose QuickAddress software from QAS."
ChoicesUK is one of the UK’s leading home entertainment retailers. With its growing business and emerging channels for interacting with customers, ChoicesUK required a data management solution to improve and maintain the information it holds on customers."We were looking for a product that worked, was reliable, regularly updated and easy to use. Experian QAS ticks all those boxes."
Coloplast is a worldwide provider of high quality and innovative healthcare products. They looked to Experian QAS for a solution that would enable regular updates to the consumer database and ensure that it was not trying to communicate with people who could not respond. "Using QAS Batch with Suppression, we have seen a substantial saving on postage costs alone."
"Direct Wines is the largest operator of wine clubs in the world. Address management is critical to the company. QAS Pro is an integral part of the Direct Wines application. From the caller's point of view, there is no longer any need to give the full postal address, which makes the call quicker."
"As the largest arts festival in the world, the success of the Fringe depends upon the smooth running of the box office. For the last six years the box office has used QAS' QuickAddress software to automatically provide exact customer addresses."
Leading European motorcycle company, Kawasaki, streamlined its transactions with dealers, and improved the quality of the address data it holds on customers with QAS Pro Web. “There have been no issues at all with the Experian QAS software running on the IBM platform; it runs like clockwork.”
UK tour operator, Leger Holidays increases the efficiency of their business processes with QAS Pro and QAS Batch. “We can now be confident that the tickets we issue will reach the right person at the right address. We have also seen a 7% uplift in data quality since using QAS Batch, with 97% of the records now being accurate enough to mail to.”
Experian QAS streamlined operations for Nightingales & Sanderson, a marketer of high quality ladies’ clothing. “Using QAS Batch with Suppression, we identified that 24,969 contacts we were mailing had actually moved house! We were able to instantly correct these addresses and send out new catalogues. This exercise was undertaken a couple of months ago and we have already received £71,000 worth of new orders.”
"QAS was easily integrated into the Electronic Point of Sale system used in all of Orange's 200 stores. In addition, the operators soon adapted to QAS' intuitive searching. We needed a solution that would be quick and simple to use and Experian QAS was the obvious choice."
Red Letter Days is the UK’s leading experience gift company, owned by entrepreneurs Peter Jones and Theo Paphitis. Founded in 1989, Red Letter Days offers hundreds of imaginative, indulgent and adventurous experiences, perfect to share with partners, friends and family. The company also specialises in offering reward and recognition solutions to forward-thinking organisations who want to motivate, captivate and engage their teams and clients. The company was also the first carbon-neutral experience company, offsetting the carbon emissions on all experiences.
SSL International owns a number of leading global brands, including Durex and Scholl, plus a number of locally-owned brands, such as Cuprofen and
Syndol in the UK, and Sauber and Mister Baby in Southern Europe.
"The car retailer recently partnered with Logica to centralise all of its customer information, and integrate a new dedicated customer contact centre with its website. PeopleSoft was selected as the CRM platform for the contact centre agents and Logica integrated QAS with PeopleSoft to provide a seamless solution."
"The Belfast Telegraph is the leading newspaper in Northern Ireland with almost 110,000 people buying the paper, and around 338,000 reading it, each day. While The Belfast Telegraph has a large and loyal readership, it also actively campaigns to expand its circulation ... this marketing exercise is simplified and streamlined by using QAS Names."
"The Woolwich needed to be able to capture address information quickly and accurately, to enhance customer and staff satisfaction at the point of sale or investment. After investigating several potential suppliers, the Woolwich chose QuickAddress Pro from QAS as the product of choice to fulfil these needs."
Travelex chose Experian QAS to help comply with 'Know Your Customer' regulations, prevent fraud and and increase contact data accuracy.
Ensuring hampers reach the correct destination with QAS Pro On Demand. “We are one of the biggest hamper suppliers in the UK, and to maintain that level of service, QAS Pro On Demand is crucial.”
West Bromwich Building Society
West Brom, the 9th biggest building society in the UK used Authenticate Pro to automate the electronic identity checking of it's online applications. "Using Experian, we have been able to streamline the customer application process and as a result we have started to see significant time and efficiency savings."
Wilts is the UK’s largest independent electrical wholesaler, with over 70 branches throughout the South of the UK. The company prides itself on its customer service, for which it has received several awards. In 2008, it was named Wholesaler of the Year in the Electrical Industry Awards 2008.