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Acquiring new readers for any publication like newspapers or magazines not only increases sales revenues, but can also indirectly improve other revenue streams such as advertising.
Using address capture software like QAS Pro, publishers can improve the speed and accuracy with which they can record new address details for readers and advertisers alike. In addition, address cleaning software like QAS Batch provides ongoing maintenance of all customer address data held. This ensures publications are delivered on time, every time.
Publishing sector case studies...
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Harcourt Education |
Harcourt Education uses QAS Pro Web to streamline the order process. To reduce contact data inaccuracy and improve deliveries and overall customer service, they required a solution that guaranteed absolute accuracy."We needed a customer-friendly, easy to install web solution that could support our growing online purchases and produce address details in a standard format." |
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The Belfast Telegraph |
"The Belfast Telegraph is the leading newspaper in Northern Ireland with almost 110,000 people buying the paper, and around 338,000 reading it, each day. While The Belfast Telegraph has a large and loyal readership, it also actively campaigns to expand its circulation ... this marketing exercise is simplified and streamlined by using QAS Names." |
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