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Accurate data can help to maximise your donor revenue. Experian QAS offers a range of solutions that captures, cleans, suppresses and enhances the quality of your name and address data.
Within the charity sector, Experian QAS can be used to:
- Accurately capture name and address data from donors first time, helping you speed up the donation process
- Clean your database to ensure that fundraising packs and marketing communications reach their intended audience
- Suppress your data to ensure that your budget is not wasted on people who cannot or will not respond
- Profile your database using geodemographic data, allowing you to effectively target new donors
Charities sector case studies...
"Cancer Research UK’s websites are an important link with supporters. When users request information or wish to make a donation, they are prompted to enter their postcode. Using postcode look up software, Cancer Research UK provides the remainder of the address, making data input more convenient for the user, and at the same time, capturing valuable contact information."
“We need accurate data to fulfil our operational objectives of maximising donor revenue. QAS Batch from Experian QAS helps us do this. It is easy to use, throughput is quick and it ultimately improves our data quality.”
"As the largest arts festival in the world, the success of the Fringe depends upon the smooth running of the box office. For the last six years the box office has used QAS' QuickAddress software to automatically provide exact customer addresses."
PDSA, leading veterinary charity, use QAS Batch to clean all the records it processes. Integrated within an Oracle Database, the solution cleans and verifies address records. The charity now has a clear view of how many supporters it has on its database, which means it can take more effective management decisions. "With the help of QAS, we are saving a million pounds a year on mailing alone"
Reading Borough Council Case Study
Reading Borough Council is a progressive and successful local authority, providing a wide range of quality services to the Reading community. "Introducing QAS Pro with CareWorks RAISE ensures we capture better quality data, first time. We are seeing fewer complaints and our carers are able to give a more appropriate and timely response."
WaterAid is an international charity dedicated to helping people escape poverty and disease. The charity implemented QAS Batch to help clean and maintain its database of 450,000 contacts and to maximise its fundraising."We estimate that WaterAid raises an additional £12,000 appeal income each year because of more accurate data on our contacts. We achieve this using Experian QAS software."