Christian Aid is an international development charity born out of a desire by British and Irish church leaders in post-war Europe to alleviate the plight of European refugees who had lost everything. It exists today to fight poverty worldwide, regardless of religion, ethnicity or nationality. Christian Aid works in around 50 countries at any one time.

In 2001, Beaverbrooks launched its website which has proven to be very successful. Since the launch, sales via this channel have seen 100% growth year on year and online sales now equate to the equivalent of three Beaverbrook's superstores. Selling via the internet, however, is not without its challenges.