Data quality research
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Single Customer View - a guide
Data Quality Strategy - A guide. Helping you to build a contact data
management strategy
Compliance in your language - Using electronic contact details for
marketing
Compliance in your language - the Data Protection Act explained
Data governance guide - what, where and how
Realising the benefits of going green, an Experian QAS green paper
Retail retention: using data to build customer loyalty
Building customer loyalty through efficient use of data
Contact data management: the wise investor
Global research - Getting investment for your data quality
10 Top Tips for Data Management
Data quality can seem like a daunting task, but it's really all about
having the right people, processes and technology in place. These 10
simple steps will help you focus your efforts and build an action
plan of how to approach this massive challenge.
The Insight Report, Quarter 4, 2009 - the recession and its impact.
The aftershock of the recession: preparing for the impact on the
public sector
Hitwise UK Financial Services Quarterly Review Report - A look at
the latest online trends in the finance industry
Obtain the full report
The Insight Report, Quarter 1 2010 - The Changing Face of Fraud
The Insight Report
The Insight Report, Quarter 2 2009 - Getting the bounce back into
the economy
The Insight Report
The Insight Report, Q2
The Insight Report, Quarter 1 2009 - Could perception be helping to
drive down the economy?
The Insight Report
Analysis from Experian shows that perception is playing its part in
fuelling the current economic situation.
Marketing Success in FY10 - Customer engagement strategies
Marketing success in FY10
Resilient Local Economies: surviving the economic downturn - Policy
Insight Winter 2008
Resilient Local Economies: surviving the economic downturn - Policy
Insight Winter 2008
Global contact data management report 2008 Part 1
The report Contact data: the profit maker or the neglected asset
surveyed 2,078 respondants globally with a data-related role within
companies and revealed that organisations around the world admit 19%
of their revenue/funding is wasted as a result of poor data quality.
Global contact data management report 2008 Part 2
Contact data:neglected asset seeks responsible owner is the second
half of our most recent global research. Topics include who is
responsible for data quality, employee buy in and the implications
of trusting poor data.
Contact Data Management in the Public Sector - August 2007
As part of QAS' ongoing commitment to track attitudes towards data
quality, this whitepaper looks at the subject of suppression within
a contact data management strategy and provides key points for you
to consider when suppressing your data.
International Data Quality Research 2006 - Part 2 November 2006
'Meeting the Challenge of Data Management' looks at how companies
across the globe capture customer and prospect data, how they clean
and suppress it and at how long it takes them to prepare this data
for use within marketing campaigns.
The hidden costs of poor data management - International Data
Quality Research 2006 - Part 1 September 2006
'The hidden costs of poor data management', reveals the scale of the
problem - the average cost per company per annum could be in excess
of £100,000.
International Data Quality Research 2005 - Part 1
Understanding the integrity of customer data held within
organisations and how important this data is perceived to be. 550
organisations from 6 vertical sectors were surveyed across 8
countries. First White Paper - 'How well do you know your
customers?' looks at key drivers and barriers to maintaining clean
data.
International Data Quality Research 2005 - Part 2
Understanding the integrity of customer data held within
organisations and how important this data is perceived to be. 550
organisations from 6 vertical sectors were surveyed across 8
countries.Second White Paper - 'The impact poor data management has
on your organisation' looks more closely at lost revenue potential
due to poor data quality.
Public Sector Data Quality Research 2005
Research highlighting the data quality gap in the Public Sector and
the impact it causes.
Experian Integrated Marketing (EIM) publications
Experian Publications
As part of our parent company, find out more about how EIM can help
you deliver compelling marketing campaigns with a message that is
relevant and targeted to your audience. Recent publications include:
Best practice paper: Affinity Marketing - Everybody is Somebody's
Customer, Discussion paper: The Impact of Social Networking in the
UK, Home Shopping 2007 report, Best practice paper: DMA
Participation Media Report Executive Summary.
Experian Integrated Marketing (EIM) publications
Experian
Publications
There's no hiding from daily news and comment on the state of the
economy nor the distinctly gloomy forecasts. In EIM's latest paper
'Marketing success in a slowdown' we discuss how there will be
opportunities to benefit from the changing conditions, and provide
practical advice to emerge ahead of your competition.
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