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Data quality research

At QAS we recognise the importance of helping our customers avoid the pitfalls of poor data quality. This is why we have undertaken various research projects to help develop our understanding of the issues faced by public and private sector organisations.

To access our library of address management and data quality research, please select the appropriate white paper from the list below.

Data quality research Download

Global contact data management report 2008 Part 1

 
The report 'Contact data: the profit maker or the neglected asset surveyed 2,078 respondents globally with a data-related role within companies and revealed that oganisations around the world admit that 19% of their revenue/funding is wasted as a result of poor data quality.

Global contact data management report 2008 Part 2

 
Contact data: neglected asset seeks responsible owner is the second half of our most recent global research. Topics include who is responsible for data quality, employee buy in and the implications of trusting poor data.

Contact Data Management in the Public Sector - August 2007

 
As part of QAS' ongoing commitment to track attitudes towards data quality, this whitepaper looks at the subject of suppression within a contact data management strategy and provides key points for you to consider when suppressing your data.

10 Top Tips for Data Management in the Public Sector - February 2007

 
Capturing and maintaining accurate data on citizens can seem like a daunting task. These 10 simple steps will help you focus your data quality efforts and build an action plan of how to approach your data management task.

International Data Quality Research 2006 - Part 2 November 2006

 
"Meeting the Challenge of Data Management" looks at how companies across the globe capture customer and prospect data, how they clean and suppress it and at how long it takes them to prepare this data for use within marketing campaigns.

International Data Quality Research 2006 - Part 1 September 2006

 
"The hidden costs of poor data management", reveals the scale of the problem - the average cost per company per annum could be in excess of £100,000.

International Data Quality Research 2005

Understanding the integrity of customer data held within organisations and how important this data is perceived to be. 550 organisations from 6 vertical sectors were surveyed across 8 countries.

 
First White Paper - "How well do you know your customers?" looks at key drivers and barriers to maintaining clean data.
Second White Paper - "The impact poor data management has on your organisation" looks more closely at lost revenue potential due to poor data quality.

Public Sector Data Quality Research 2005

 
Research highlighting the data quality gap in the Public Sector and the impact it causes.

Experian Integrated Marketing (EIM) publications

 
As part of our parent company, find out more about how EIM can help you deliver compelling marketing campaigns with a message that is relevant and targeted to your audience. Recent publications include: Best practice paper: Affinity Marketing - Everybody is Somebody's Customer, Discussion paper: The Impact of Social Networking in the UK, Home Shopping 2007 report, Best practice paper: DMA Participation Media Report Executive Summary.

Download these publications here.
 

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