Data quality research
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Global contact data management report 2008 Part 1
The report
'Contact data: the profit maker or the neglected asset surveyed
2,078 respondents globally with a data-related role within
companies and revealed that oganisations around the world admit
that 19% of their revenue/funding is wasted as a result of poor
data quality.
Global contact data management report 2008 Part 2
Contact data:
neglected asset seeks responsible owner is the second half of our
most recent global research. Topics include who is responsible for
data quality, employee buy in and the implications of trusting poor
data.
Contact Data Management in the Public Sector - August 2007
As part of
QAS' ongoing commitment to track attitudes towards data quality,
this whitepaper looks at the subject of suppression within a
contact data management strategy and provides key points for you to
consider when suppressing your data.
10 Top Tips for Data Management in the Public Sector - February 2007
Capturing and maintaining
accurate data on citizens can seem like a daunting task. These 10
simple steps will help you focus your data quality efforts and
build an action plan of how to approach your data management task.
International Data Quality Research 2006 - Part 2 November 2006
"Meeting
the Challenge of Data Management" looks at how companies
across the globe capture customer and prospect data, how they clean
and suppress it and at how long it takes them to prepare this data
for use within marketing campaigns.
International Data Quality Research 2006 - Part 1 September 2006
"The
hidden costs of poor data management" , reveals the scale of
the problem - the average cost per company per annum could be in
excess of £100,000.
International Data Quality Research 2005
Understanding the integrity of customer data held within
organisations and how important this data is perceived to be. 550
organisations from 6 vertical sectors were surveyed across 8
countries.
First White Paper - "How
well do you know your customers?" looks at key drivers and
barriers to maintaining clean data.
Second White Paper - "The
impact poor data management has on your organisation" looks
more closely at lost revenue potential due to poor data quality.
Public Sector Data Quality Research 2005
Research highlighting the
data quality gap in the Public Sector and the impact it causes.
Experian Integrated Marketing (EIM) publications
As part of
our parent company, find out more about how EIM can help you
deliver compelling marketing campaigns with a message that is
relevant and targeted to your audience. Recent publications
include: Best practice paper: Affinity Marketing - Everybody is
Somebody's Customer, Discussion paper: The Impact of Social
Networking in the UK, Home Shopping 2007 report, Best practice
paper: DMA Participation Media Report Executive Summary. here .
