Data quality research

At Experian QAS we recognise the importance of helping our customers avoid the pitfalls of poor data quality. This is why we have undertaken various research projects to help develop our understanding of the issues faced by public and private sector organisations.

To access our library of address management and data quality research, please select the appropriate white paper from the list below.

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2008 Research
2007 Research
2006 Research
2005 Research
Experian Integrated Marketing (EIM) publications

Data quality research	Download
Compliance in your language - Using electronic contact details for marketing
Compliance in your language - the Data Protection Act explained
Data governance guide - what, where and how
Realising the benefits of going green, an Experian QAS green paper
Retail retention: using data to build customer loyalty
Building customer loyalty through efficient use of data
Contact data management: the wise investor
Global research - Getting investment for your data quality
10 Top Tips for Data Management
Data quality can seem like a daunting task, but it's really all about having the right people, processes and technology in place. These 10 simple steps will help you focus your efforts and build an action plan of how to approach this massive challenge.
The Insight Report, Quarter 4, 2009 - the recession and its impact.
The aftershock of the recession: preparing for the impact on the public sector
Hitwise UK Financial Services Quarterly Review Report - A look at the latest online trends in the finance industry	Obtain the full report
The Insight Report, Quarter 2 2009 - Getting the bounce back into the economy	The Insight Report
The Insight Report, Q2
The Insight Report, Quarter 1 2009 - Could perception be helping to drive down the economy?	The Insight Report
Analysis from Experian shows that perception is playing its part in fuelling the current economic situation.
Marketing Success in FY10 - Customer engagement strategies	Marketing success in FY10
Resilient Local Economies: surviving the economic downturn - Policy Insight Winter 2008
Resilient Local Economies: surviving the economic downturn - Policy Insight Winter 2008
Global contact data management report 2008 Part 1
The report Contact data: the profit maker or the neglected asset surveyed 2,078 respondants globally with a data-related role within companies and revealed that organisations around the world admit 19% of their revenue/funding is wasted as a result of poor data quality.
Global contact data management report 2008 Part 2
Contact data:neglected asset seeks responsible owner is the second half of our most recent global research. Topics include who is responsible for data quality, employee buy in and the implications of trusting poor data.
Contact Data Management in the Public Sector - August 2007
As part of QAS' ongoing commitment to track attitudes towards data quality, this whitepaper looks at the subject of suppression within a contact data management strategy and provides key points for you to consider when suppressing your data.
International Data Quality Research 2006 - Part 2 November 2006
'Meeting the Challenge of Data Management' looks at how companies across the globe capture customer and prospect data, how they clean and suppress it and at how long it takes them to prepare this data for use within marketing campaigns.
The hidden costs of poor data management - International Data Quality Research 2006 - Part 1 September 2006
'The hidden costs of poor data management', reveals the scale of the problem - the average cost per company per annum could be in excess of £100,000.
International Data Quality Research 2005 - Part 1
Understanding the integrity of customer data held within organisations and how important this data is perceived to be. 550 organisations from 6 vertical sectors were surveyed across 8 countries. First White Paper - 'How well do you know your customers?' looks at key drivers and barriers to maintaining clean data.
International Data Quality Research 2005 - Part 2
Understanding the integrity of customer data held within organisations and how important this data is perceived to be. 550 organisations from 6 vertical sectors were surveyed across 8 countries.Second White Paper - 'The impact poor data management has on your organisation' looks more closely at lost revenue potential due to poor data quality.
Public Sector Data Quality Research 2005
Research highlighting the data quality gap in the Public Sector and the impact it causes.
Experian Integrated Marketing (EIM) publications	Experian Publications
As part of our parent company, find out more about how EIM can help you deliver compelling marketing campaigns with a message that is relevant and targeted to your audience. Recent publications include: Best practice paper: Affinity Marketing - Everybody is Somebody's Customer, Discussion paper: The Impact of Social Networking in the UK, Home Shopping 2007 report, Best practice paper: DMA Participation Media Report Executive Summary.
Experian Integrated Marketing (EIM) publications	Experian Publications
There's no hiding from daily news and comment on the state of the economy nor the distinctly gloomy forecasts. In EIM's latest paper 'Marketing success in a slowdown' we discuss how there will be opportunities to benefit from the changing conditions, and provide practical advice to emerge ahead of your competition.

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Data quality research

Compliance in your language - Using electronic contact details for marketing

Compliance in your language - the Data Protection Act explained

Data governance guide - what, where and how

Realising the benefits of going green, an Experian QAS green paper

Retail retention: using data to build customer loyalty

Contact data management: the wise investor

10 Top Tips for Data Management

The Insight Report, Quarter 4, 2009 - the recession and its impact.

Hitwise UK Financial Services Quarterly Review Report - A look at the latest online trends in the finance industry

The Insight Report, Quarter 2 2009 - Getting the bounce back into the economy

The Insight Report, Quarter 1 2009 - Could perception be helping to drive down the economy?

Marketing Success in FY10 - Customer engagement strategies

Resilient Local Economies: surviving the economic downturn - Policy Insight Winter 2008

Global contact data management report 2008 Part 1

Global contact data management report 2008 Part 2

Contact Data Management in the Public Sector - August 2007

International Data Quality Research 2006 - Part 2 November 2006

The hidden costs of poor data management - International Data Quality Research 2006 - Part 1 September 2006

International Data Quality Research 2005 - Part 1

International Data Quality Research 2005 - Part 2

Public Sector Data Quality Research 2005

Experian Integrated Marketing (EIM) publications

Experian Integrated Marketing (EIM) publications