20/09/2005

QAS, an Experian® company, has launched QuickAddress Pro Web V5, an address capture solution enabling organisations to save up to 75 per cent of the time taken to collect accurate customer information over the Internet and through browser-based applications. QuickAddress Pro Web is the only solution in the world to offer 'Typedown' functionality to accurately predict address data from minimal information.

Global research from QAS shows that 61 per cent of companies cite customer service as the most important driver for maintaining accurate data. Developed by QAS to enhance customer service levels, address capture times are dramatically reduced via QuickAddress Pro Web's Typedown feature, which intelligently predicts address data from minimal customer information against the Royal Mail Postcode Address File.

Pop-up address searchingand pick listsof intermediate results can be refined dynamically as an operator types. As a result, inputting customers' name and address details takes considerably less time and users only require minimal knowledge of address formats, spellings or geographical locations.

For online customers, QuickAddress Pro Web ensures that only simple steps are required when inputting name and address data on external websites - again, speeding up service level times to help reduce customer 'drop off' rates.

Furthermore, QuickAddress Pro Web also extends the QuickAddress validation functionality to intranet and extranet environments, which ensures the integrity of data stored in browser-based applications.

"Poor data can damage customer relationships and hinder business processes, which ultimately impacts a business' bottom line," comments Harry Meikle, Group Managing Director of QAS. "QAS alleviates many of the frustrations experienced when capturing customer data - for both the organisation and the consumer - by automating steps in the process. With QuickAddress Pro Web, we are able to provide an unrivalled opportunity for creating and maintaining customer relationships in both online and browser-based environments.