19/03/2009

Birmingham City Council adopts QAS Identify for transformation programme

Experian®, the global information services company, today launched new software providing public sector organisations with a vital new tool to locate and link disparate citizen data records for single citizen view projects. Powered by Experian's data and analytics, QAS Identify has been adopted by Birmingham City Council, the largest local authority in Europe, to improve its customer service delivery.

A single citizen view provides an accurate and up-to-date view on all of a person's interactions with government. Each year, 7.8 million people in the UK move house and hundreds of thousands of people change their name. As a result, one of the greatest challenges for a single citizen view project is identifying and linking up citizen records, particularly when records often use numerous formats and different spellings.

QAS Identify has been specifically developed for public sector organisations to help them reduce the timescales and costs associated with creating a single citizen view. The software uses Experian's vast consumer data sources alongside advanced matching algorithms to match citizen records. As the data passes through QAS Identify, each citizen record is automatically cleaned and given a numerical 'key' unique to that person. Operators can then use the key to retrieve all of the records held for a citizen to gain a complete view on every contact they have had with the organisation and its various departments.