08/04/2009

Experian®, the global information services company, has today announced the availability of QAS for Salesforce CRM on the Force.com AppExchange. Customers can now take advantage of Experian's leading data quality tools directly within Salesforce CRM, enabling more accurate customer intelligence and better decision-making and communications.

QAS for Salesforce.com is immediately available for testing and deployment on the Force.com AppExchange. It validates contact records entering the CRM application, making database analysis easier and results more reliable. Additional information such as names, business or Mosaic segmentation data can be added at the point of capture, allowing enhanced database profiling and segmentation. This capability will enable Salesforce CRM users to improve customer analysis and generate ROI through more targeted marketing communications.

Stuart Johnston, UK Managing Director of Experian QAS, said: "This partnership enables Salesforce.com customers to access leading data quality services right at the point of data capture. This will provide Salesforce.com customers with more accurate and enriched contact data to help drive campaigns and business intelligence, and more value from their Salesforce CRM application."

Steve Garnett, European Chairman of salesforce.com, commented: "Over 50,000 customers across the world already use Salesforce CRM to support their customer management. The Experian QAS integration is an exciting proposition to offer our customers as data quality is a key component in customer management. We expect to see more people invest in tools to support customer retention over the coming year."

For further press information please contact:

Rachael Taylor
PR Manager, Experian QAS
Tel: +44 (0) 207 819 5368
E-mail: rachael.taylor@qas.com Email

About the Force.com AppExchange
Force.com (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via the Force.com AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the Force.com AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.