Podcasts

IDMF 2008 - filmed 5th December 2007 - Rebecca Clayton

View our IDMF video interview to hear from Rebecca Clayton, Director of Marketing at Experian QAS. Through these 6 video clips, Rebecca shares her views on how good quality data can help marketers make a difference and the benefits that contact data management brings to all organisations.

• Q1. What are the key issues that keep marketers awake at night? - play (wmv 2.7MB) | download (zip 2.6MB)
• Q2. How can organisations reap maximum benefit from their marketing departments? - play (wmv 2.5MB) | download (zip 2.4MB)
• Q3. How do you think fantastic marketing can enhance the customer experience? - play (wmv 4.1MB) | download (zip 4.1MB)
• Q4. What drives marketers mad? - play (wmv 2.0MB) | download (zip 1.9MB)
• Q5. I understand Experian QAS has coined the phrase 'Contact Data Management'. What exactly do you mean by that? - play (wmv 4.6MB) | download (zip 4.5MB)
• Q6. How can good quality contact data help marketers make the difference? - play (wmv 8.1MB) | download (zip 7.8MB)