Quick and easy online purchasing

When leading global company, SSL international, was looking to make its brands available online, it turned to Experian QAS to make the process as painless as possible.

SSL International owns a number of leading global brands, including Durex and Scholl, plus a number of locally-owned brands. In 2008, the company embarked on a strategy to make as many of its products available to consumers online, and needed a contact data management (CDM) solution that would enable customers to enter their contact details quickly and easily, and in a consistent fashion on each brand's website.

As SSL International was already successfully using Experian QAS's address capture software, QAS Pro, to verify customers' address details and simplify data entry, it selected QAS Pro On Demand as the address capture solution for its online operations. The solution has been adopted for SSL International's Durex and Scholl websites in the UK, and will now be considered for each further roll out across SSL's global markets.

Thanks to QAS Pro On Demand, customers buying goods via the Durex and Scholl websites simply have to enter their name and postcode, the rest of the address fields are populated automatically. The company estimates that around 40,000 people per year are validating their contact details on the Scholl and Durex websites using QAS Pro On Demand.

SSL International also use QAS Batch with Suppression to clean its customer and prospect database, which has been compiled over many years from a variety of sources. By using this software, SSL International has seen a 55 per cent uplift in correct contact data.

Read more about how QAS Pro On Demand and QAS Batch with Suppression assisted SSL International by downloading the case study. Or to find out what other capabilities and benefits these solutions can offer, download the resources below: