Product development for Experian QAS customers

Gareth Williams joined Experian QAS in April 2009 having worked in both blue-chip mobile telecoms and small, entrepreneurial start-up companies. He has a wealth of experience in developing innovative new products, as well as transforming the commercial performance of existing product portfolios and developing world-class product management teams.

Tell us about your role and how the Product Management department is structured...

My role is to assist and manage my team effectively so that they can focus on what they do best: the commercial management of Experian QAS products. I do that by providing them with direction and structure, ensuring they have the right level of support from the rest of the business and by working to make sure the right systems are in place so that they can work in the most effective way.

Our structure aligns with Experian QAS's contact data management strategy. We have Product Managers focusing on each of the CDM segments, Product Support Analysts and a Trainer working to ensure our sales teams really understand everything there is to know about our products, and a Commercial Analyst who helps us gain deeper insight into our product performance.

What products are currently in development?

I'm really excited about a number of products we're currently working on. To help lower our customers' total cost of ownership for our solutions and to make their deployment easier, we will be providing more of our products 'On Demand'. We are also revamping our entry-level street-level address capture and health-sector specific products to improve their usability and the overall customer experience. We're improving our deduplication products so they can handle even larger databases, and there will be more Experian QAS product integration with Enterprise ERP and CRM systems.

What can we expect from Product Management in the future?

Expect more innovative new products and datasets, and an improved customer experience across all our existing products.

View our product road map on our new customer portal, or feedback your questions and comments to our Customer Care Manager by completing the contact form below: