Customer news

Data professional of the month: Alex Walker from Virginia Hayward

"It doesn't matter to us if we're dealing with data for marketing or despatch, we never lose sight of the fact that we will sink or swim on the quality of our data."

Virginia Hayward supplies hampers to consumers and corporate customers. Customers can buy hampers directly through their website, via email, post, phone or fax. Each year, they mail around a quarter of a million hampers to business and private addresses throughout the UK and Internationally.

Having poor data quality within such a large consumer database was having a large impact on their level of service. that's why they chose a contact data management solution, QAS Pro On Demand, to help validate customer details. Whether an order is on a large scale or being sent to multiple addresses, Virginia Hayward can now provide a high class service to customers every time.