Experian news

Eight smart customer engagement strategies

Experian has identified eight strategies for achieving marketing success in 2010.

According to the recently published Insight Report, consumer confidence in the UK hit an all time low in October 2008, driven down by the credit crunch, rising food and fuel prices, and the gathering economic gloom. Using highly targeted marketing techniques that play to consumers' needs and clearly demonstrate value for money is going to be critical for brands looking to retain and grow their customer base.

The eight strategies identified are:

• Find out how to utilise consumer lifetime value to drive strategy
• Maximise your marketing mix
• Listen to your customers
• Re-engage lost customers
• Become more personalised, relevant and precise
• Use social networking techniques to inspire brand ambassadors
• Employ deeper customer segmentation techniques
• Measure, test and adjust your programmes for greater return

Read the full report here