Data quality news

Retaining customers through data management

Experian QAS's latest guide explains how retail businesses can keep customers loyal by maintaining accurate data on them.

With the market as it is, you need to be sure you know enough about your existing customers to ensure they keep spending with you. In response to the current economic situation, many organisations are recognising that retention strategies are a safer way to hold on to valuable customers and grow revenue. With accurate, complete and up-to-date customer data, you'll be able to identify those customers that are not worth spending valuable marketing funds on, as well as those who are, and you'll be able to use your data more efficiently for loyalty programmes. Experian QAS has prepared a guide to data management for the retail industry. It shows how the insight from efficient data management can help keep your customers loyal, and keep them spending.

You can download the guide, including tips on how to manage your data for customer retention, here: www.qas.co.uk/holdon