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EIM help increase campaign effectiveness

Experian Integrated Marketing helped a major client in the Home Shopping and Retail sector redefine its marketing strategy using accurate data, insight and expertise.

Nobody doubts that 2009 will be a tough year for the Home Shopping and Retail sector, which is why businesses in this sector need to get closer to their customers than ever before. Understanding these customers, and their needs and desires, involves much more than just knowing their name, address and what they have bought from you. It's about understanding how to turn insight into intelligent marketing; to offer your customers more relevance and value and, in turn, increase profitability and ROI for your business. Find out how Experian Integrated Marketing helped one major client increase its campaign effectiveness by providing unique data, insight and expertise, resulting in a redefinition of their marketing strategy.

You can download the case study here.