Customer news

Beaverbrooks turns to Experian to prevent online fraud

Beaverbrooks has deployed Experian's Authenticate Pro solution on its website to stop fraud and improve order response times.

UK jewellery retailer Beaverbrooks has selected Experian to put a stop to fraudulent transactions via its website. Experian's Authenticate Pro solution is now being used to verify the identity of all customers ordering online, prior to jewellery being shipped out. Since implementing the software, repeat orders have increased significantly, as Beaverbrooks is now able to confirm orders and ship goods much more quickly.

Identity check

Authenticate Pro is embedded into Beaverbrook's customer application form. Once the contact details for the order are submitted, an identity check is performed. Data provided by the consumer is matched against information held on Experian's databases, flagging any suspicious activity that could indicate identity fraud, account takeover or a bogus delivery address. An approval decision is returned immediatly which gives Beaverbrooks confidence that the order is genuine.

"When evaluating solutions to help us prevent fraud, Experian was the clear favourite," says Beaverbrook's Website Manager, Kyle Heywood. "We were impressed by the volume of data that Authenticate uses to prove identity and highlight fraudulent transactions. Since using the product, we have seen a noticeable reduction in time spent on fraud, and as such, our ordering process is much slicker." James Blake, Head of UK Data Authentication for Experian adds: "We have been working with many retail customers to improve their security when trading online. As fraudulent transactions are generally charged back to the retailer by the financial institutions, it is important to have robust measures in place to verify customers at the point of transaction. Fortunately, the technology is now there to make this process quick and painless."

Find out more about Experian's Authenticate solutions.

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