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Welcome to Experian QAS
Insight February 2009
It's
certainly getting tough out there, and in times like these
customer retention is the name of the game, not least
because it costs far less to retain an existing customer
(and sell them something new), than it does to find a new
one. In this issue of Insight, we explain how to retain your
customers, how to identify the most valuable ones, and why
good quality data is key to it all.
We
also present the findings of an Experian QAS report into
contact data management (CDM), and look back at a successful
CDM Summit, staged by Data Strategy magazine, in association
with Experian QAS. Continuing with the CDM theme, you can
find out more about customer data management by watching a
CDM video, created by Experian QAS.
On
top of all this, we also look at how the jewellery firm,
Beaverbrooks, has deployed Authenticate
Pro solution to prevent fraud and speed up the ordering
process on its website.
As ever, we hope
you enjoy this edition of QAS Insight.
In this issue:
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