Data Quality News

Data suppression - Is your head still in the sand?

Earlier this year research was commissioned into data suppression, to gauge how seriously suppression is considered within organisations and their contact data strategy. The full whitepaper and all the results can be downloaded via the link at the bottom of the article, but here is a taster of some of the results.

Findings from the research revealed that on average IT managers admitted that 10.5% of their data was inaccurate. Whilst 49% claimed not to have the tools to help with address cleaning, other organisations have made the investment in data quality and suppression and are reaping the rewards.

The perils of inaccurate data are indicated by consumer opinion. 70% of consumers would either be less inclined or would go out of their way to avoid doing business with a company that has continually sent out information addressed to an old occupier.

Please submit the form to download the new QAS white paper, including top tips on how to get your suppression strategy off the ground.