QAS Insight - November 07 issue



Welcome to QAS Insight November 2007

In this issue:
 

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Hot industry topics
DMA calls for better targeted direct mail marketing
DMA calls for better targeted direct mail marketing Marketing companies need to invest more money in ensuring high data quality as a means of cutting back on wastage, the Direct Marketing Association (DMA) has stated.
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Poor data cleansing is costing UK businesses
Poor data cleansing is costing UK businesses Businesses are failing to reach their desired audience and instead wasting millions of pounds on sending out incorrectly addressed mail.
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Millions of letters still addressed to deceased
Millions of letters still being addressed to deceased Millions of letters and items of direct mail were sent out last month across North Wales addressed to people who were already dead, it has been revealed.
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       Welcome
Dear Customer,

Insight this month features a selection of the most up-to-date topics surrounding data quality. Unsure how QAS can help your organisation with it's contact data
strategy? Read the case studies on AA and Coloplast to see the benefits of our solutions.

Christmas is also approaching fast, and many organisations will be sending out Christmas cards to customers, prospects and suppliers. To ensure they reach their intended recipients at the correct address, read up on our solutions such as QAS Batch with Suppression clean, format and maintain databases to ensure all contact information is accurate and up to date.
 
Product news
Launch of the QAS V6 product suite
Launch of the QAS V6 product suite In time for Christmas, QAS are proud to be able to offer a complete package for data integrity in the form of the QAS V6 product suite. The range, comprising QAS Pro, QAS Pro Web and QAS Batch will be available in December.
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       Latest news stories
Public sector 'needs to win people's trust'

Government admits 'inexcusable' loss of personal data

More news

Customer focus
The AA increases its marketable base by 1 million contacts
The AA increases its marketable base by 1 million contacts The AA only want to market to customers who have a verified address. Because of this, they were keen to find a solution that quickly and accurately cleaned and verified their contact database.
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Coloplast makes substantial savings with QAS
Coloplast makes substantial savings with QAS Coloplast were already using QAS Pro within their call centre, and wanted to extend their contact data management strategy to include a solution which solved the issue of data decay over time.
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Partner news
Exciting developments for Oracle users
Exciting developments for Oracle users Are you an Oracle customer? QAS have recently had some exciting new developments within our QAS for Oracle product range. Read our full article to find out more.
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QAS to exhibit at the UK Oracle User Group
QAS to exhibit at the UK Oracle User Group Visit QAS at stand 78 to find out about our latest integrations within the Oracle product suite.
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QAS news
QAS are short listed for the Data Strategy Awards
QAS are short listed for the Data Strategy Awards In October, QAS were short listed for the 'Best Suppression Data' category for the Data Strategy Awards. Read the full article to understand more about the awards and how QAS got on.
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      Partner Events
Partner Events

Oracle user group (UKOUG), 5th - 7th December, International Conference Centre, Birmingham

       Featured site
Public Sector site
Republic of Ireland site

     Contact us
t: 020 7819 5666
f: 020 7819 0928
e: insight@qas.com

About QAS
Experian's data integrity specialists, QAS, provide contact data management software and services that help organisations manage and process data to drive value. 10,000 companies worldwide seek support from us to advance data quality - to ultimately increase revenue, improve communications and reduce costs. The essence of our data management technology is to capture accurate contact data and conserve its integrity over time. Our software helps with data auditing and standardisation, cleaning, matching, suppression and enhancement. We also deliver authentication solutions to meet the growing demand for electronic identity verification in the wake of rising ID-related crimes. Award-winning QAS solutions are the result of a 17 year investment in technology development to ensure each solution delivers the highest level of functionality and service support.

For more information, visit Press Centre or call 020 7498 7777.

QAS Ltd. Registered in England. No. 2582055. Talbot House, Talbot Street, Nottingham NG80 1TH.

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