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Did you know?

QAS measure their customer retention rates as a way of ensuring we are constantly keeping up with the needs of our customers.

Our UK customer retention for the first quarter of this financial year is 95.9%, equalling 7734 customers in the UK alone.

QAS measures customer retention on a monthly basis, which in its most simplistic form, is obtained through the following formula: -

Customer Retention = (actual total number of customers / available total number of customers) x 100

This takes into account all new, lost and pending customers and allows QAS to have an accurate gauge, month-on-month and year-on-year, of how they are performing.

Customer retention also acts as a key performance indicator within our Customer Engagement Dashboard which monitors customer satisfaction and loyalty to ensure we are providing a competitive and pleasing "all round" service to our customer base.