Data quality issues

Contact Data Management Lifecycle

Lets start with a big number - 88% of data professionals around the world say they have data problems that affect their organisation (QAS global research Nov 2006).

How much time and money could be saved if contact data was of better quality? How much more revenue could be earned through better use of data? Would you reduce customer complaints if contact data was more accurate? Most organisations know they have problems, many don't know how to deal with them.

With 17 years experience from around the world QAS has designed the contact data management lifecycle to help users of data understand how to approach data quality. Looking at each of the eight areas within the lifecycle, any organisation can find out where they are satisfied with data quality, what needs improvement, and how QAS products and services can help.

88% is simply too big. We want to see smaller numbers when it comes to problems. And bigger ones when it comes to effective use of contact data to achieve your business goals.