National canvasse definition

Definition :
The National Canvasse is an extension of the Electoral Register, provided by Experian. It brings together multiple data sources and aims to fill any gap potentially left by those who opt out of the Electoral Register. This opt out rate is said to be over 32% and forever rising.

Experian's National Canvasse provides over 90% coverage of these opt-outs, providing its users with a huge extension tool for their databases and contact data strategies.

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