A maturity model is a service mark that provides a model for understanding the capability maturity of an organisations business processes. A maturity model is specifically used when evaluating the capability to implement data management strategies and the level at which that company could be at risk from said strategies.

Within a data governance audit, a maturity model will be used to map the level at which an organisation is at in terms of its existing Contact Data Management (CDM) processes and procedures in place.

The more mature an organisation is against this benchmark, the less at risk it is in terms of risks associated with poor data management practices.

A maturity model can be described as a structured collection of elements that describe certain aspects of maturity in an organization. A maturity model may provide, for example:

Related information

• the benefit of a community's prior data management experiences
• a common language and a shared vision
• a framework for prioritizing actions
• a way to define what data management and a strive for improvement means for your organisation.

Related information

• Visit our data healthchecks page to find out more about Experian QAS's data accuracy services
• Visit our data governance dedicated website Learn how to achieve your data governance objectives.