Information management process

Definition :
An information management process is the method an organisation uses to acquire or retrieve, organise and maintain any information. An information management process is closely linked to contact data management.

Like contact data management, a strong information management process is vital to your organisation. The information your organisation holds will be complex and come from a variety of different sources, customer data from dealing with queries on line or over the phone, employee details and contact details for target prospects, are just some examples. Managing this data consistently across multiple departments can be a challenge. A good information management process will enable you to recognise the value of your organisation's data and identify gaps or problems with your data quality.

Address management software can be implemented to aid data capture and cleaning processes.

Related links and products

• Find out more about contact data management and data quality
• See how Experian QAS can help you capture , clean, suppress and enhance your data
• Read about the importance of data quality with our Data Quality Blog