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Definition:
Goneaways
(NCOA® Suppress) is a term which describes those contacts (within
your data) that have been identified to have moved "away" from the
address you have them at.
Identifying such contacts at a data cleaning stage will prevent inaccurate mailings, wasted costs and encourage effective customer service.
The goneaway suppression data set can be run through your data at cleaning stage. Using QAS Batch to clean your data can be done at the same time as suppressing contact data against such files as goneaways.
QAS Batch with Suppression can be used to suppress your data against various data sets, encompassed by comprehensive data files. Data suppression files include this goneaway dataset, NCOA® Suppress, bereavement suppression and the TPS and MPS.
Related information:
- Learn how to improve your data with data cleansing and suppression from Experian QAS - Claim a FREE Data healthcheck