Because of the various ways contact data can be collected within most organisations, data duplication within your database is a common problem.

To avoid duplicate mailing costs and to clean and correct contact data, organisations will want to de-duplicate and match data records.

QAS Unify will compare new contact records captured in real-time at point of entry against your existing database. Business rules you define combined with advanced matching in QAS Unify will ensure that you find an existing contact in your database before creating a duplicate record.

Related information:

• Read how to remove duplicate contact data with QAS Unify