Front-end contact verification

Definition:
Front-end contact verification serves as a firewall for contact databases, protecting you from recording and storing bad names and addresses. In computer speak the "front end" is the part of the system that interacts with the user, otherwise known as the user interface.

Installing a front-end address verification solution will ensure that your organisation captures correct information about your customers. Obvious results can therefore be achieved, such as reduced costs, improved customer experience and increased efficiencies

Related information

At Experian QAS, our front-end solutions enable you to have confidence in the data before it is put into the database.

Front-end products with interactive functionality allow organisations to verify that addresses are 100% accurate before they enter the database.

• QAS Pro is a leading front-end contact verification product, empowering call centre operators and customer service representatives for example, to collect full and complete details quickly and efficiently.
• QAS Pro Web allows online front-end verification of contact collection. Improving customer experience and efficiency of your website.