supportData suppression
Definition
Data suppression will allow you to remove any unwanted records from your contact data base. Using suppression data files against your data will clean your records and allow you to have a suppressed and accurate view of your data.
Suppression data sets such as NCOA® Suppress file and Telephone Preference with Royal Mail's PAF file will allow you to enhance your data, and achieve accurate up to date contact data.
"The use of suppression technology is being introduced as a further element in the constant battle to improve data quality."
Butler group
Data Suppression & enhancement is crucial if you want to keep your data up to date and accurate. Data suppression is instrumental for data owners to clean data lists.
Data suppression will allow you to target mailings, remove incorrect or out dated addresses and reduce unwanted or wasted mailings.
Why use data suppression solutions? Your data decays every single day. B2B data has a 35% decay rate, whilst 10% of your customers move every year.
Related information
- Data suppression from your desktop, with QAS Batch with Suppression
- Download our QAS Batch with Suppression product brochure
- See how you can clean your data.